The digital era in which we find ourselves requires us to learn more and more in order to become those specialists who bring more impact in the organizations and in the environment in which we work.
So, in addition to the tips and tricks that I gave you here, today you find out what things the HR person can take over from the Marketing person:

1. Keep up to date with the latest trends – the latest tool in online promotion, the latest updates that Facebook or Instagram made, the trend among Millennials, etc. are just some of the information that marketers know in order to deliver relevant content for each audience. So, always stay up to date with the news so that you can speak the language of your future employees, but also know how to communicate with the various characters in your organization.

2. Adapt your tone of voice for each target you communicate for – whether you’re promoting an internal event or a job announcement, you can’t communicate the same to everyone. A sales person is different from a finance person. Respect their individuality and speak to them differently. They will be more receptive to the events (teambuildings, trainings, parties, etc.) that you will organize for them.

3. Get to know your employees even better – as we have already talked about target adaptation, discover the needs and wishes of the members of the organization in which you work. What do I do in my spare time? What music do you listen to? Do you prefer chill events or wilder events? So that, let’s organize the next party according to their preferences.

4. Create an “integrated communication campaign” – whether we’re talking about employer branding or internal events, think that your audience is on a continuous journey. The information you want to convey must appear throughout his journey, on every channel he is on. If the latest event in your company is talked about both in the dining room and at the end of the meetings, as well as after the program, it means that HR is doing a very good Marketing job. ????

5. The selection is made on both sides – just as Marketing chooses its target for the product/service it wants to promote, so HR chooses the person it wants to recruit. However, Marketing does not stop there, it ensures that its product/service is the best on the market. What is known about your organization? Not only you choose your candidates, but they also choose you and you have to make sure that they know all the positive aspects of the environment in which they will work.

6. Be brave and creative! – One thing Marketing people do well is to take risks and always try new things to see what works. So, challenge yourself and challenge them too!

Now that you also have a Marketing perspective, you can choose from our team building ideas, so that we can bring even more magic to your organization: https://www.universum.ro/team-building/.
Stay close because there will be an article with things that Marketing people can learn from HR people. The bigger the initiatives, the more welcome a joint venture between departments is!