Arhive inovatie - Universum



3 aspects to take into account in creating the culture of innovation

30 Mar 2015

Corning Company Inc. has created a series of videos entitled “A day Made of Glass” which has the role of inspiring employees to achieve results aligned with the company’s objectives.

It is well known that employees who have a personal connection with the job are much more involved. The question raised by Generation Y is: “How can your company and my job have an impact in the world?” By clearly communicating the purpose of the company.

The Toms Shoes company is guided by a simple idea: for every pair of shoes purchased, Toms donates a pair to an underprivileged child, and in this direction the company invites its employees to participate in periodic events that have this purpose. Toms employees are not only ambassadors of the brand, but more than that they are the brand in action, changed and inspired by the experience, they return to the office motivated and much more involved in the company’s activity.

2. Integrates the company’s brand into work processes
The highest enthusiasm of an employee is on the first day of work. Insight that the Zappos company noticed and turned into an experience, helping it to be known for a customer service company rather than for the online store of shoes and clothes.

From the first day, employees are exposed to customer service experience. In the first weeks, the employees go through all the departments, from the call center to the branding of the website and up to packaging and transport.

3. Communication
The innovation process depends on the engagement of employees. The best method to nurture their engagement is to keep them active in the loop of the process, whether email or an internal communication tool is used, they must be informed about the status of their idea.

Here are 4 key steps that must be communicated in the innovation process:
Receiving ideas – communicate to your colleagues the receipt of ideas and their status. Our recommendation is that each participant in the innovation process receive an answer regarding the receipt of ideas; it is important for them to know that their idea has not been lost digitally.
Feedback – even if an idea is rejected, this must be communicated. No feedback can be worse than rejecting an idea, as long as it is communicated properly;

As in any successful business, the culture of innovation must be continuously managed and kept up to date with market trends.

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How to create a collaborative space: 5 personalization elements

02 Mar 2015

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Leon Festinger, Stanley Schachter and Kurt Back raised the question “how was friendship formed?”, why some people build friendships that last for years. Several experts, including Sigmund Freud, argue that the formation of a friend can be traced back to childhood, when the values, beliefs and attitudes are formed which later are decisive factors in the creation of friendships. But Festinger, Schachter and Back came up with another theory, which contemporary prophets such as Steve Jobs, Sergey Brin (Google) and Larry Page ended up implementing. These experts consider that the physical space and the time spent in it are the elements of creating friendship.

Research shows that an employee is happy when collegial relationships are passed to the level of friends, given the fact that we end up spending a good part of the day at work.

From the right colors, to spaces intended for telephone conversations or offices where silence prevails, work spaces must be a combination between structure and fluidity. Thus, we created a list of 5 elements to be taken into consideration when creating workspaces:

  1. Design Matters
    When you choose your holiday accommodation, do you choose a room with fluorescent light or one with monotonous gray walls? The answer is obvious. The same applies to offices, design matters, given the fact that employees end up spending 9 hours a day.
  2. Personalization
    Family photos, plants or wall-stickers, elements that employees can bring to the office, and their impact is huge, so that employees end up creating a community. In addition, “they end up behaving more naturally, which brings a good input for innovation and creativity. When you add trust and comfort to a relationship, people end up assuming certain responsibilities.” (Kevin Kuske, Turnstone General Manager).
  3. Organize the office by zones
    Like a city, the office should be organized by areas, for example if you want to have a conversation go to the kitchen or the terrace, if you want a more secluded place or to have a private conversation you can go to an area where there are sofas or if you you want a relaxing break or a refresh from what you are doing, you can go to the terrace or the yard.
  4. Branding and organizational culture
    It is very important to align the office space with the organization’s brand and culture. From extra mascots, to gadgets, objects that the company creates, pictures painted by employees during team building events
  5. (re)creative spaces
    Plants, light and all elements related to nature are small changes that it is good to adopt in the company. Studies show that natural light is beneficial to health and even helps to increase creativity. Also, we all like to be playful from time to time, maybe for some it’s closer to a lifestyle, that’s why a game room or a recreational space is more than welcome in an office space.< /li>

Allow employees to be creative in their own way, whether they customize the things on the desk to their liking, some prefer to write with a pencil and others prefer a digital component. All this helps to create a community within your company, and a community can aim so high that the results end up being more than great.


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