One-to-one interactions, for the whole room

LinkO is an interactive event app designed to encourage direct interaction between participants. People scan a QR code, join the game in their mobile browser and take on short challenges with different people, creating energy, movement and real conversations throughout the room.

It can be used at tables, in a theatre-style setting, on the move or outdoors. The content, visual identity and levels of the game are tailored to the theme, audience and objectives of the event.

From energising to networking

LinkO can kick off a conference or summit, change the pace of an employee event, or turn a brand activation into an experience where the audience participates rather than simply watches.

The format can serve as an energiser, an icebreaker, a networking game, a themed quiz or an activity for a product launch. As each round brings in a new partner, the interaction is no longer limited to the participant and the screen, but moves out into the room.

How LinkO gets the room moving

  1. Participants scan the QR code displayed on the screen and enter the game directly from their phone’s browser.
  2. Players find a partner at the same level and connect by scanning one another’s individual QR codes.
  3. Each pair receives a challenge. Accuracy and speed determine who advances.
  4. After each round, players find a new partner and continue towards the final level, while their progress is displayed on the main screen.
  5. At the end, the leaderboard reveals the winners, and the experience can conclude with the unveiling of an image or a video prepared for the event.

Challenges designed with the audience in mind

Each game can combine several types of content:

  • Trivia featuring text, image or video questions, based on the theme of the event.
  • Quick mini-games, such as tic-tac-toe, where every decision matters and quick reactions count.
  • AI-scored photo challenges, which add spontaneity and encourage participants to create their own content.

The questions, levels, messages and visual elements can be tailored to the brand identity, audience profile and communication objectives.

More than just a quiz on your phone

In a standard quiz, each participant answers individually. In LinkO, the mobile phone becomes the starting point for face-to-face interaction: people find one another, play together, switch partners and stay connected to the atmosphere in the room.

The format is suitable for participants seated at tables or in a theatre-style layout, as well as for events where the audience can move around freely. The MC and the main screen set the pace of the game and turn individual progress into a moment that the whole room watches.

Developed within the Universum Events ecosystem, LinkO can be integrated into a complete event project alongside event production and event management solutions, so that the mechanics, content and timing align with the wider event agenda.

For a demo and further details about the app, visit the LinkO website.

Participants are using LinkO on their phones during an interactive networking session.
Two participants take part in a one-to-one LinkO challenge at an event.
Two participants connect in LinkO by scanning each other’s personal QR codes.
Groups of participants are playing LinkO during an interactive activity at the event.
One participant shows the others the level they have reached in the LinkO game.
A facilitator displays the LinkO game next to the main screen and the event’s QR code.
Participants scan the LinkO QR code displayed on the event’s main screen.
A close-up of a participant scanning another player’s LinkO QR code.
Players connect face-to-face by scanning the LinkO QR codes on their phones.
The LinkO mobile workflow for authentication, scanning the QR code and moving on to the next game.
LinkO challenges featuring text trivia, photo trivia and the tic-tac-toe mini-game.
LinkO screens displaying the game’s QR code, real-time progress and final rankings.

Part of the
ecosystem

Facts & Stats

  • 10-45 minutes. The pace is set by the event.

    From a brief energiser to an extended networking session, the duration can be adjusted to suit the event agenda.

  • 5-20 levels in a single game.

    The number of levels and the difficulty of the challenges are tailored to the time available, the theme and the participants’ profile.

  • One-to-one, across the whole room.

    Each round brings a new opponent and a new interaction, so the game connects people one after the other.

  • 3 types of challenges. One format.

    Multimedia quizzes, mini-games and AI-scored photo challenges can be combined to create a personalised experience.

  • No downloads. Direct browser access.

    Participants scan the QR code and join the game on their phone, with no need to download anything or create an account in advance.

FAQ

No. LinkO works directly in your phone’s browser. Participants scan the QR code displayed on the screen, fill in the required details and join the game.

LinkO can be used at conferences, conventions, employee events, brand activations, product launches and other formats where organisers want to create more energy, interaction or networking among participants.

A session can last between 10 and 45 minutes. The duration, number of levels and pace of the game are determined according to the event programme and the aim of the experience.

Each participant connects with someone at the same level by scanning their individual QR code. The two play a challenge, then look for another partner for the next round.

The game can include text, image or video-based quizzes, mini-games and AI-scored photo challenges. The content can be tailored to the theme of the event, the brand or the messages the organiser wishes to convey.

Yes. The logo, colours, messages and level content can be tailored to the event’s visual identity and objectives.

Yes. LinkO can be used with participants seated at tables or in a theatre-style layout, as well as on the move or outdoors. The game mechanics and facilitation are adapted to the venue layout.

Participants will need a mobile phone with internet access and a camera for scanning QR codes. A main screen is required in the room to display instructions and the game’s progress, as well as a stable internet connection. The experience is led by a facilitator or MC.