A brand becomes relevant when people can interact with it.

Good BTL isn’t just about having a presence on the ground. It’s about turning a brand message into an experience that attracts, engages and generates a genuine response.

We create activations for festivals and events, product launches, roadshows, pop-ups, sampling, product trials, in-store activations and sponsorship activations, based on the marketing objective, the target audience and the context in which the brand engages with people.

De la strategie și concept creativ până la design, producție, tehnologie, echipe de teren, logistică și coordonare onsite, gestionăm experiența cap-coadă. Fiecare touchpoint trebuie să facă brandul mai ușor de înțeles, încercat, fotografiat sau ținut minte, nu doar mai vizibil.

Formats included:
Brand activations • festival and event activations • product/service launches • roadshows • pop-ups • sampling and product trials • in-store activations • sponsorship activations • promotional and experiential campaigns

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Facts & Stats

FAQ

Dezvoltăm activări la festivaluri și evenimente, lansări de produs, roadshow-uri, pop-up-uri, sampling și product trial, activări în retail, campanii promoționale și activări de sponsorizare.

Yes. We start with the objective, the audience, the message, the context and the response we want to elicit. Based on these, we develop the creative concept, the interaction mechanics and the experience through which people engage with the brand.

Yes. We can integrate strategy, concept, design, production, technology, field teams, promotional materials, permits, transport and on-site coordination into a single project.

Yes. We can adapt the concept for roadshows, retail networks, festivals or activations taking place simultaneously across multiple locations. We establish a standardised approach, clear procedures and centralised coordination to ensure the brand experience remains consistent.

We set the metrics right from the briefing stage. Depending on the objective, we can track interactions, product samples or trials, sign-ups, leads, conversions, time spent on the campaign, user-generated content and participant feedback.

Partners who chose us
for memorable events

  • „The team has consistently exceeded expectations in supporting our events, delivering excellence at all levels and demonstrating extraordinary creativity.”

    Laura Preoteosiu

    Marketing & Communications Manager, LSEG

  • „Over the years, Universum Events has demonstrated creativity in the thematic proposals and activations, courage and professionalism in implementation and very good communication skills.”

    Mădălina Pavel

    Orange Business