www.universum.ro uses cookies and similar technologies to provide an optimal browsing experience, for analytics and marketing campaigns.
This policy explains what cookies are, what types we use and how you can manage your preferences.
1. What are cookies?
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They allow the site to function properly, remember preferences and help analyze how users interact with the site.
Cookies cannot run programs or infect your device with viruses.
2. Why do we use cookies?
On the website we use cookies to:
- correct display of pages and site functions
- performance analysis and optimization
- personalization of content
- measuring the results of marketing campaigns
- targeted advertising (consent only)
3. Types of cookies used
Cookies used on the site are categorized as follows:
3.1. Required (essential) cookies
They allow the technical functioning of the website. Without them, www.universum.ro
cannot work properly.
Example:
- session cookie
- cookie cookie consent
- security and access to forms
They cannot be disabled.
3.2. Preference (functional) cookies
Remember preferences such as language, display settings or personalized options.
Active by consent only.
3.3. Analytical (statistical) cookies
It helps us understand how the site is used:
- visited pages
- duration of sessions
- interactions
- traffic sources
These cookies are anonymized and active only if you give your consent.
Example:
- Google Analytics 4 (GA4)
- Hotjar (if active)
3.4. Marketing cookies (targeting / remarketing)
They are used for:
- display personalized ads
- creating audiences in campaigns
- measuring conversions
They are only used with your consent.
Example:
- Meta Pixel (Facebook / Instagram)
- Google Ads Conversion Tag
- LinkedIn Insight Tag
4. Consent to cookies
When you first visit the site, you will see a consent banner (cookie bar) that allows you to:
- accept all cookies
- reject non-essential cookies
- customize your preferences
- find details about each type of cookie
You can change your preferences at any time through the „Cookie settings” section of the website.
5. How you can control cookies
In addition to the settings available in the banner, you can also control cookies from your browser:
- deleting existing cookies
- blocking future cookies
- individual control for each site
Useful instructions:
Chrome: Settings → Privacy → Cookies
Safari: Preferences → Privacy
Firefox: Options → Privacy & Security
Edge: Settings → Cookies & site permissions
6. Cookie lifetime
Duration varies by type:
- session cookies: deleted when you close your browser
- persistent cookies: can stay between 1 month and 12 months
- marketing cookies: up to 6-12 months, depending on the provider
The specific durations are mentioned in the table integrated in the consent system.
| Cookie name | Provider | Aim | Duration | Tip |
|---|---|---|---|---|
| cookie_consent_status beautiful_cookie_banner_* | Universum Events | Remember the user's cookie consent preferences. | 6-12 months | Essential / functional cookie |
| PHPSESSID wp_* | Universum Events | Ensures the correct functioning of the website and maintains the user session. | During the session | Essential / functional cookie |
| _ga | Google Analytics | It distinguishes users and generates anonymous statistics about site usage. | 2 years | Statistics cookie |
| _ga_ | Google Analytics | Maintains session state and measures user interactions. | 2 years | Statistics cookie |
| _gid | Google Analytics | Differ users into a daily session for statistical reports. | 24 hours | Statistics cookie |
| _fbp | Meta (Facebook) | Identifies visitors from advertisements and generates remarketing audiences. | 3 months | Marketing cookie |
| _fbc | Meta (Facebook) | Stores information about visits from Facebook ads. | Up to 2 years | Marketing cookie |
| li_gc | Stores user consent to use non-essential cookies. | 2 years | Cookie preferences / consent | |
| lidc | Optimize routing and measure the performance of LinkedIn campaigns. | 24 hours | Marketing cookie |
7. Cookies placed by third parties
Certain cookies are placed by external platforms that we use:
- Google (Analytics, Ads)
- Meta (Facebook/Instagram)
- integrated video platforms (e.g. YouTube, Vimeo)
Providers may process data outside the EU. In these cases, we use appropriate GDPR safeguards (Standard Contractual Clauses, encryption, additional safeguards).
8. The impact of blocking cookies
If you refuse certain categories of cookies:
- the site will work, but some sections may be limited
- we won't be able to analyze traffic correctly
- you won't receive personalized content or ads
9. Cookie Policy Updates
We may update this policy in response to legislative, technological or operational changes.
The updated version will be available on this page.
