Imobiliarium is a Universum Events concept dedicated to the residential property market. It was launched in 2017 as a technology-based alternative to traditional property fairs.
The project was created to make it easier for buyers to connect with residential developers. It also aimed to simplify access to the information buyers need when choosing a home.
Over time, Imobiliarium has expanded its mission beyond the exhibition.
Through Imobiliarium Podcasts, the brand brings together buyers, investors, developers and property professionals. The discussions cover the property market, finance, investment and the progress of residential projects.
More than just a list of properties
At its in-person events, Imobiliarium used technology to make the range of residential properties easier to explore.
Through MyConnector, visitors could receive a selection of projects based on the criteria they provided during registration. 360Β° images allowed them to explore the homes even before they were completed.
As a result, the experience went beyond simply displaying projects. Buyers could compare options, speak directly with developers and get the information they needed to make a well-informed decision.
The conversation continues beyond the event
Imobiliarium Podcasts continues the conversation about the residential property market throughΒ dedicated content. The format includes interviews hosted by Mihai Cima, the founder of Imobiliarium.
Guests include developers, managers, finance professionals, journalists, architects, designers and consultants. They offer different perspectives on the market and on property buying and investment decisions.
The content remains available on demand. This gives audiences access to Imobiliariumβs insights and expertise beyond the events themselves.
A concept designed to connect the market
Imobiliarium gives buyers more direct access to property options and information. Developers can present their projects and expertise to a relevant audience.
Industry professionals, in turn, have a platform where they can contribute to the conversations shaping the market.
For Universum Events, Imobiliarium shows how we design large-scale lexhibitions and trade fairs. We bring together technology, face-to-face interaction and content in an experience built around the audience.
