With every detail worked out in an event, we take another step in creating a unique experience for each participant. Every extra detail – from the first interaction with the event, and here we refer to the official announcement of the event, to the last information received after the event – takes the experience of the participants to another level.

Every time we organize an event, we look for new ways to involve the participants in the event. We create the participant’s experience from the moment we receive the event brief, we put ourselves in his position, we create an imaginary route for him in the event and we find those twists that would make him remember the lived experience and remember it often.

Below you will find a list of twists that will help you take the experience lived by the participants to another level:
1. Event registration system
In recent years, an improvement has been observed in the way registration in the event takes place. The infinite lists and endless queues at the entrance to the event are slowly being abandoned. For example, for a conference with a clear agenda and diverse speakers, offer the possibility for participants to interact with each other and with the speaker before or in during the event offers a complete experience.

2. Giveaways
Gone are the days when participants were used to receiving diaries, pens or mugs, now we are increasingly talking about gadgets such as external or solar batteries, USB sticks in different forms or wireless speakers, things that are aligned with the theme and message of the conference .

3. The content of the event
In order to gain all the attention of the participant in an event, it is necessary to act differently than you have done so far. Try to put aside the classic power point presentations, or if you want you can improve the experience through the design of the presentations. As we mentioned in the Organizational Design article, companies must align themselves with the new changes in the industry.

4. Location setup
Location branding plays a very important role in shaping a complete experience. We recommend to clients that the entire location is aligned with the message of the event – from the hall, to the foyer or the terrace. For example, in the hall we can talk about an imposing scene aligned with the theme of the event, in the lobby we can have an activation that lends itself and challenges the participants, or if we are talking about an event that takes place over several days, and the participants are staying at the hotel, we can take considering a welcome package that will wait for them in the room. It is recommended that the experience of the participants does not stop in the room where the event takes place, for example we accepted the challenge to hold a sales conference on top of the mountain, at an altitude of over 2200 m.

5. Entertainment
Most of the time, the entertainment stops at a band that enlivens a party or a celebration. But we don’t want to stop here, we are looking for out-of-the-box solutions that will bring the WOW of the event, from artistic moments customized to the event to props that will bring a smile to your face, a different Gala Awards, Company or Family Day celebrated on the edge of a lake and with different activities than a banal barbeque.

Conclusion
When you make the brief for an event of your company, raise the bar! Go ahead with the experience you want to offer, we guarantee that the desired results from the participants will come faster and more quickly from them.

If you want to learn more about how you can organize WOW events for your company, write to us and an event consultant will be at your disposal to design and implement WOW events!