Over time we managed to see and organize hundreds of events. Experiences that exposed the participants to a lot of information, different content and impressive speakers. Basically, they are leaving with a large (information) baggage.

In a complete event experience, is the welcome package still useful?

Over 10 years of organizing events have taught us that any possibility to interact with the participants or to keep them engaged in an event, represents one of the aces up the sleeve. And if this is done professionally it will represent a win-win situation.

#1 Be creative

Participants see a lot of information during an event, not applied immediately or without a follow-up, they become useless.

Thus, give them the possibility that the information received during the event will be useful, later it will be useful to you too. Think about all the flyers or catalogs you received, how useful were they? Most of the time, they end up being thrown away or there is a huge discrepancy between the event experience and the welcome bag received.

We recommend you to be creative, what the participant receives in the welcome package should go hand in hand with the experience you offer. Whether we are talking about gadgets, business tools or an object that has meaning but is also useful in everyday activity.

– – – – Looking for welcome package ideas? Write us! – – – –

#2 Create a community of people with the same interest

If, for example, your event promotes a healthy lifestyle or your participants tech savvy or a community of people willing to bring a change in our environment, welcome package should be in this direction. And here, we can offer you the most handy example – event application.

Besides the fact that the registration process is much faster, but you offer them the possibility to interact with each other, with the speakers or with the organizing team. Yes, the application will not be found per se in the welcome bag, but it is the participant’s first interaction with your event at the moment T0.

Also, the application provides you with essential data about your audience, you can deduce event behaviors and you can also create that community we were talking about at the beginning.

CONCLUSION

To answer the question in the title: YES, the welcome package is useful, it’s up to you to decide how it will look and what its purpose is.

Represents among the first interactions between the participant and the event experience. It will not be thrown away or ignored if it brings added value both during the event and afterwards – being an extraordinary method of follow-up.