How much do you think colors influence the entire state of an event? Well… So much! From lights, to flowers, decorations and food, all these being in the right color palette can lead to the creation of the desired mood in the event.

Kate Smith, President Sensational Color – “Colors and color combinations create moods and feelings, consciously and unconsciously. “

By linking the psychological effects of colors to the desired impact of the event, you can increase the degree of involvement and satisfaction of the event participants. What is the first color that comes to mind when you think of passion? Red, isn’t it? What do I associate white with? Purely, right?

Think how easily you can link the theme of the event or the desired post-event results with just a simple thematic color. But let’s take them one by one:

• We all know that red is associated with love and passion, but it also activates adrenaline in our body, increasing our energy level and the intensity of emotion. Red is also associated with anger, let’s not forget the well-known bullfight.
• On the other hand, blue will bring you calmness and peace. Used to be associated with trust, intelligence and dependability.
• Orange is a vibrant color, which will be immediately associated with fun, warmth, trust and friendship.
• Yellow is the one that conveys optimism, energy, positivity and cheerfulness. So, if you want an event where you want positivity to prevail, think about the color yellow.
• When we think of green the first thing that comes to mind is nature, health, but it is also associated with harmony, growth, and renewal.
• Violet makes us think of royalty, luxury, creativity, spirituality and wealth. If you have purple in mind for your next event, think about the touch of velvet and you will know exactly what you will convey to the participants.
• White has always been associated with purity and innocence. The image of goodness is given by white, empowerment and cleanliness are also associated with white.
• Besides power, black is associated with authority, mystery, drama and even sophistication. [Think about the impact a party Black & White!]

Our recommendation is to pay as much attention as possible to your next event in terms of the message you want to convey. Associate it with a suitable color palette and you will see how easy it is to have a complete (event) experience. Kate Smith also mentions the fact that “when you are creating an event you create something that you want to be memorable, and the color will help cement the message in guest’s minds.“