The importance of Event Ambassadors

It is too well known that the “word-of-mouth” method is the fastest way to create a buzz around your event. One of the easiest methods is to have an “army” of event ambassadors.

Event Ambassadors have the same role as Brand Ambassadors, their exuberance helps to promote the event through word of mouth. The experience in organizing large-scale events has taught us how important ambassadors are. For example, for Bucharest Technology Week we had a team of 40 Ambassadors who created buzz around the event and they took it to the next level of an event experience.

HUMANIZATION OF THE BRAND
The ambassadors are the ones who humanize the brand of the event. Those who are at the point where they are not sure if they will “join” the event will look at the ambassadors and find their answer, therefore, reinforcing the idea that the ambassadors bring you part of the success of the event.

Even if brand ambassadors are associated, most of the time, with the online, we should not fall prey to Social Media posts, emails or blog articles. We must always keep offline presence in mind, where the essence of human interaction is

I AM PART OF THE TEAM
Event ambassadors are part of your team and should be treated as such. They convey enthusiasm among the participants and promote your event experience because they will live it themselves. Their status as Brand Ambassadors must be marked so that they stand out from the crowd – accessories, personalized badges or t-shirts are just a few ideas. The organization’s relationship with the ambassadors must be mutual, they must believe in your mission, in the event and you must believe in what they can do for you.

COMMUNICATION IS KEY
Maybe it sounds cliche, but an interesting thing about ambassadors is that they are part of both “worlds”. They are good observers of the engagement process of the participants before and during the event, so a recommendation from our side is to listen to them, they can provide you with very important information and suggestions. And, we say it from our own experience, this is the best way to thank them for everything they do.

CONCLUSION
In conclusion, it provides the ambassadors with all the information they need, and the success of the event will not be long in coming. The ambassadors will help you to do more, to be in several places at once and to reach as many people as possible. So, choose them carefully, give them what they need and you will definitely have a fantastic event.