Magnitude Events - Content & Synergy - Universum

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Magnitude Events – Content & Synergy

12 Sep 2018

It is obvious that we are in love with events – do you still remember the campaign #inlovewithevents? We like small events, because they are concentrated, you get to know all the participants and their context is quite obvious.

We also like big events, because they are a challenge. When you have to manage large flows of people, location (or locations), halls, activities, transport and of course event content. The latter must be varied enough to cover everyone’s interests, catchy enough to capture the attention of as many participants as possible, but also concise.

Today, we are talking about how you can create a synergy in a large-scale event, but also how we can improve the learning process of the participants.

CONTENTS

Over the years, we have noticed how it has gone from large-scale traditional conferences to those where the emphasis is placed on the quality of the delivered content. Feedback is the most handy tool you can use to generate useful content for everyone.

It’s that simple, in addition to the feedback related to the organization of the entire event, ask some questions related to the content of the agenda – from the speakers, to their presentations and what future topics would be of interest.

Besides the fact that the speakers and their themes can help you attract them to the event, but half of the promotion effort can be saved with the help of this information.

MORE SESSIONS

One of the reasons why the sessions organized in the form of smaller events, with a small audience work for each participant, having more elements in common. Large events have the advantage that you can segment a larger audience into breakout sessions. Afterwards, panels can be organized in a room where all the participants are brought.

A room with 30 participants allows you to use a not very formal format. Also, if the design of the room supports the learning process, we could say that you shoot several rabbits at once: the synergy created within the group, the connection created with the speaker and the learning process.

INTERACTIVE FORMAT

Speakers’ presentations can keep hundreds of participants actively interested if they have the right format, we debated about their WOW in the previous article. Also, a “hot”, current topic or a panel with charismatic speakers certainly does not need any artifice.

Questions from the room, perhaps using a small throwable or an event application that also collects questions, can keep the audience interested.

IN CONCLUSION

To obtain a suitable result from a large-scale event, you must dedicate attention to the contentwhat is going to reach the participants: collect feedback and create sessions according to their needs, if the audience consists of several types of participants organize them into smaller sessions and even better, use technology to deliver interactive content.

To make sure that you keep your community active, you can end the event with a closing plenary to draw a conclusion of the respective day, to make sure that the learning process was a qualitative one and that you have engaged participants.