Today’s digital age requires us to get out of our comfort zone and surpass ourselves at every created event. In order to build a different experience for the participants, we need to be aware of everything techy and innovative.
So, our colleague Paul Popa tells us how he made unique intros for the Microsoft Summit and Cisco Connect events, which we can see here :

Intro Microsoft Summit

Intro to Cisco Connect

How did you come up with the idea?

The whole idea came from a desire to come up with something new in terms of content/moment of introduction in a conference. Cisco Connect and Microsoft Summit are two reference business events in Romania and it is very important to bring something fresh to each edition. The latest trends and discussion topics, within these events, combine more and more elements of technology integrated in business in relation to man. Therefore, it is very important to build each moment based on these things. The intro part in a conference is perhaps among the most essential because it effectively starts the event and sets the atmosphere for what is about to begin.

How long did the project take?

Each project lasted somewhere around 3-4 weeks. It all started with the establishment of the idea, then the creation of a storyboard and, finally, its execution.

How big was the project team?

2 animators worked on the video intro part, coordinated by us. One of them took care of filming the characters and transforming them into digital silhouettes. After that, the second animator worked on the special effects of the characters, as well as on the rest of the layouts in the videos.

What did the client think about this project?

At the beginning, the execution time seemed very short due to the complexity of the intros, but the end was highly appreciated by them, as well as by the participants.

Brief vs. result

We tried as much as we could to respect the script and the storyboard established together with the client. Of course, there were some execution obstacles along the way, but it is vital to stick to the plan no matter what.

Can these techniques be applied in other fields as well?

As I said, the intro part starts the conference. From this point, we can decline the intro throughout the conference through several visual contents (key visual, intro cards for speakers, presentation templates, etc.)

What do you think would be the benefits of this type of technique?

First of all, it offers a different perspective than a simple filming / editing. It creates a digital sensation on the conference, and elements like this are perfect for this type of event.

If you too have the courage to put the WOW effect in your event, give us a sign here< /a> and we come back with ideas.