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A foray into the agenda of a duo UNIVERSUM: Account & Project Manager
With lots of innovation, courage, creativity… and PEOPLE!
#TheUNIVERSUMexperience has been built over the years. This experience is based on our philosophy, that of Events Architects. The solutions we propose every time focus on the complete experience of the participant.
When our Account Manager builds the participant’s experience, he takes every moment of the event that the participant goes through and sets up every detail – from the first email received with the Save the Date of the event, to the MC, catering and the technical team.
We like to do things differently, and this has always been appreciated, both by the customer and the supplier. Here are the main pillars of an event and what is the impact of each one in the success of the event.
Communication of the event
We know it sounds classic, but communication is the key to absolutely everything. And by “all” we also mean the success of an event. It is very important that the participant is constantly informed about the event. The Save the Date is essential to ensure the presence of the participants. Subsequent updates – the final details of the event, communication during the event through various networking applications and, last but not least in turn, the post-event communication – in which it is advisable to ask for feedback from the participants, give them pictures and the wrap-up film of the event, these have the role of increasing the participant’s engagement.
Technical Team
Have you wondered who is behind that impressive projection, that giant screen or the lights that blend perfectly with the atmosphere of the event? It is an entire technical team that offers you a unique experience and puts you face to face with technology. This team is present there from the first minutes of setup and until after each participant has left the event. It is a team that has extraordinary energy, is attentive to details, communicates continuously with the implementation team.
Implementation Team
When we say Universum, we mean energy, and we don’t say it, but the clients say it. The implementation team makes sure that every detail presented in the design of the event experience happens as such. Depending on the size and degree of complexity of the event, the team can consist of 5, 10, 30 or 50 people. They have various roles: Project Manager – the one who has the vision of the entire event, Catering Responsible, Location Responsible, Technic Manager, Teambuilding Coordinator, Communication Responsible, Logistics Coordinator, Photographers, Cameramen, Activation Providers or other functions specific to the type of event.
Event activations
MC, speakers, intro video, photobooth, intro moment, brand activations, teambuilding activations, stands and product demos, VR, singing waiters. The activations in the event are interrelated with the theme, type and purpose of the event.
For example, if it is a company anniversary event, the success formula can be: Intro Video + MC + Photobooth + Orchestrate + Party, or if we are talking about a Sales Conference, we can combine with the theme of the event a Digital Dance Intro with MC, Speakers, Activations by Brand, wrap-up video and a cocktail party.
Location
As in any type of event, the location plays a primary role. If the space is too small, everyone will feel cramped, on the other hand, if there is too much space, the feeling of empty space can be created.
For us, as organizers, it is important for the location to be as flexible as possible in the way the setup is done. From the decorations within the location that can be of great help or can sabotage you, to the space you have – if, for example, it is a larger room but has modular walls, you can juggle the space very easily.
Another important aspect is the distance to the location. If the location is central, it is the ideal scenario. However, if we are talking about a location outside the city, the participants must be provided with transportation from a central place to the location of the event.
So, as we mentioned at the beginning of this article, we like brave events, those that challenge us because we know that a challenge can only result in a unique experience for each participant. And, without challenges and changes, you cannot evolve.
If you want a different event for your team, you can write to us and one of our colleagues will contact you to establish the details necessary for success. Write to us