by Ioana Neagu, Business Developer Custom Events

The days of those in the world of events are roughly divided into two types, ordinary days and extraordinary days – said Marius in tabs from his diary.

That’s how it is today, extraordinary, when after a long and beautiful Wednesday, I have dinner with a friend from my teenage years and enjoy with nostalgia relaxing discussions and troubleshooting memories.

She asks me what organizing events means to me.

I start by telling him how I discovered the hashtag #life_at_universum and how it didn’t take long until I understood what it means… friendship, support, care, creativity, effort, trust, laughter with tears, joy and dedication. It also means stress, tight deadlines, harder times and lack of sleep… but they are a package that is well worth it… for the beauty and joy of seeing the results of your work…

Until now, we have summed up thousands of smiles of the participants for which we have outlined more and more colorful, colorful and cheerful stories. I collect sincere thanks, not as a trophy but as the happiness of giving. I frantically collect 10 marks, not because I lacked them in my studies, but because I know that I have brought thanks beyond expectations.

Have you eaten anything today? Are you ok? How was your day? These are not only my mother’s questions, but also those of the Universum family. To each colleague with whom I shared so many special moments – was the answer to the question “How are the colleagues?”

Continuing the evening, my friend asked me what I do when I have a hard day and I told her that from time to time, I write down the wonderful moments at the end of the day.

Continuing the story, I discover that the notes were mostly related to the friendships at the office, the help given, the trust offered, the energy transmitted, the support and the sense of humor. Browsing through my memories, I also found testimonials in which we were likened to Santa’s helpers for the joy we offered in the events around the Holidays or words like “you offered experiences that no one thought they could live”.

Smiling and very excited, my friend entered our website and excitedly asked me what event architecture means.

I smiled beautifully and said that it means joy, energy, creativity, work, understanding strong> needs, listening, questions, analysis, smiles, happiness, goals, fun, attention, work in < strong>team,

However, I explained even more concretely than that. For me, my piece of event architecture means the process from the brief “we want something WOW” to the feedback “it was beyond our expectations, sincerely thank you for everything!”.

It means analyzing the objectives in detail, questions to reveal undiscovered or uninterpreted needs as pain points.

It means listening, friendship, openness, flexibility, creativity and malleability. It means help and goodwill. It means understanding when changes occur and respect for everyone’s work.

I explained to him that we take each requirement from the client’s brief and turn it into reality, like a skilled director. It means building a story in which the participants enter as skeptics and leave as friends, having a common experience that they tell everyone about long after the event has ended.

He found it very interesting and asked me to tell him more.

I told him that each requirement is different and each client has specific needs. All must be treated with care in order to produce long-lasting effects.

Then I told him how much I like to go to the projects outlined by me to see the story that I built with laughter and jokes together with my clients, with ideas generated in the office and anywhere outside of it, put on stage.

After I talked about my student days and demanding teachers, I found myself looking lost at the beams in the restaurant where we were and how we could organize an event there. Asking me if I was thinking about work, I answered:

From the very beginning, it didn’t feel like work because it’s with you all the time. Go out to a bohemian cafe and see such a cute place for a Big Picture or go to a swimming pool where a Flat Out: Afloat would fit so well. You can’t detach yourself and that’s the beauty of it. You are never alone, you are full of ideas and you feel how creativity intertwines with feasible solutions to be able to satisfy all requirements.

I also tell him that it’s hard for me to say that I have a client because I don’t have… I have friends who ask me how my vacation was, what I visited, if I’m going to a concert on the weekend or if I’ve found an apartment . Just as I ask them how Rares’ first day of school was or if baby Sofia was fine.

Happy that she found me so happy after years of not seeing each other, my friend asked me what motivates me. I smiled and said that I enjoy the changes I can cause. I continued with a short story about how 6 months after a teambuilding I was called by an HR Manager who thanked us for everything because he had discovered that an important person in the company wanted to leave, and that teambuilding organized by us, made him to feel again belonging to the group and found the motivation and joy of being with his colleagues and not only chose to stay, but also had a series of innovative initiatives that produced changes in their turn. And then I realized that everything started from ”we want to communicate and get to know each other better”.

Every day is a challenge and I never get bored. I get agitated, I get stressed sometimes, I am happy, I laugh with tears or I listen to music at full volume in my headphones so that I can concentrate on the laughter of others. They are all so beautiful and make me happy every day.

Telling them about other plans of my life and how while I arrange my apartment and make it the way I want it to look, I think of Cristi’s words and smile because I realize that this is what I do every day: “The universe is the place where we build together the environment we want and how we want it to look”.

The evening ends on a good note and with something that I feel and want to pass on – Many people ask how much do you earn? I ask them… what do you gain? Because that’s what I feel I do daily… I gain friendship, trust, happiness, contentment and development.