If in 2014 the events industry brought improvements in terms of faster registration, the quality of content delivered in events or a “simple-is-beautiful” type of marketing, this year everything becomes more captivating: better planning, creativity in attracting and participant involvement and industry-wide innovation.
For the foundation of creativity, we looked at some of the most credible sources for monitoring the events market in the world. We share with you our conclusions about what will be hot in 2015:

1. COMMUNITIES OF PARTICIPANTS
   The events industry has evolved so much that an event does not mean only 2-3 days of engagement of the participants, but we are talking about a community of people with an affinity for a certain topic. In 2015, we want to create a cycle of experiences offered to participants that starts long before the event and does not stop immediately after the event.
2. MOBILE APPLICATIONS
   It is not strange that the mobile phone has become part of our lifestyle. In 2015, the applications designed to satisfy the needs of the participants and to offer an integrated experience in the event will bring an impressive ROI.
   Studies show that only 60% of participants download the event application, and 10% use it. The challenge raised by the network is: how exactly can the digital engagement rate of the event participants be increased?
3. END-TO-END SOLUTIONS
   In 2015, the emphasis will increasingly fall on end-to-end solutions. These allow the organizers a comprehensive management – from concept and ideation, to creative declination on absolutely all media up to the use of a platform for registration and communication with event participants and the insertion of the latest interactive digital technologies.
4. BIG DATA AND ANALYTICS
   In the case of large-scale events, the amount of data obtained from the registration system and feedback questionnaires is large. If in the past the information was collected and analyzed after the event, today the respective data can be analyzed on the spot. The technology brings to the fore behavioral analyzes of the participants, the observation of a behavioral pattern and feedback.

In addition, a trend that has become the rule in the industry is the transition of the event organizer from the simple status of a service provider to a creative partner that offers innovative programs and experiences to participants.

Therefore, 2015 comes with stability and clarity in what started in 2014 and adaptability to the needs of the participants. However, let’s not forget that there is no riskier strategy than doing today the same thing we did yesterday.

We like to learn from:
• Carlsonwagonlit .com
• Corbinball.com
• SpecialEvents.com
• HelloEndless.com
• Ungerboeck.com

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