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Brand activations represent the set of actions through which the target audience interacts directly or indirectly with the brand. In short, consumers have reached a point where “Buy Now!” is no longer convincing enough, so activations have appeared in which trust in the brand can be strengthened.

As an event organizer, the buzz from the networking spaces is the sound of the event’s success – people connect, and you managed to help them in this regard. Creating an atmosphere in which participants feel comfortable, leave their comfort zone and interact with partners or brands is a big part of this success.

Of course, each activation is specially created for the target audience and the right brand. Thus, before entering the creation process to establish the right activation, we recommend you to answer the following questions:

• Where is the target audience most likely to use my product? How can I recreate that experience in my event?
• What is the philosophy behind the brand?
• What are the unique features of the product? What is the story?
• How can customers interact with each other?

These are the starting point for creating the right activation. With these in mind, we invite you to go through the following directions also experienced by us within the events created under the #theUNIVERSUMexperience brand.

Adopt technology

Smart phones and social media are part of customer behavior. That’s why, even if the brand activations during the events involve face-to-face interaction, you can use social media until the moment of the event – using the hashtag, sharing a photo or video on Facebook or Instagram.

Personalized activities

The soul of the created event is represented by the activities that keep the participants involved. Storytelling, activities, know-how and laughter – the recipe for success, and we’re not the only ones saying it – these lead to the “Activation” of the brand. Whether we are talking about large-scale events or smaller events, it includes activities to reach every participant.

Also, these personalized activities go hand in hand with social media. If the participants feel good during the event, they will share frames from the event on Facebook, Instagram or Stories with the hashtag of the event, the location or even your brand.

Tell a story

Storytelling for a brand is essential and can transform the way teams work within the event. Any company can “adopt” a character to use to tell stories. This not only humanizes the brand, but it can be an easier communicator for the entire story of the company, and in an event it can be the central element.

Each event has unique moments, both within the sessions and outside them. Creating a memorable brand experience can give life to an event.

We have some ideas for brand activations for your next event. Write to us to ask for more details:

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