by Victor Georgescu, M.I.C.E. Division Manager

The impact of a conference, be it presentation of results or planning, is directly proportional to the understanding of the topics by the participants. Moreover, the achievement of the proposed objectives depends on the extent to which the participants assume and can pass on, in the company, the information received during the event. For this reason, the level of involvement of the participants is often vital for the propagation of information to the implementation levels of the firm.

As we showed you at the beginning of the year, it is increasingly important transforming events into experiences < /a>as attractive and relevant to the people in the room. Also, the connection between the context built for the delivery of the conference and its content is very important. Some of our favorite methods of turning one-way conferences (where participants just sit in a chair and listen) into modern and effective conferences are:

• Breaking the monotony of speeches with energizing activities adapted to the context of the conference. These activities do not only have the effect of relaxing the participants (for better concentration later) , but also the delivery of learning objectives related to the main theme of the event, in an original way.
• Synchronization of the setting with the objectives of the conference. For example, if the goals are ambitious, growth ones, and the participants need to be motivated to be more ambitious, then organizing a grand conference with spectacular decor, with five-star menus and accommodation goes a long way in visualizing success for the participants.
• Challenging participants to take an active role in the development of the agenda. For example, once the conference program is announced, attendees are notified that their progress through the entire agenda depends on the number of interactions between them and the speakers. The more relevant interactions, the more “points” accumulated by the whole group. Condition the achievement of the last points in the program on the total number of points collected up to that point and build a very effective leverage for engaging the participants in the discussions.

The importance of “breaking up” the monotony of conferences grows exponentially as your company’s events become an increasingly common reality. To keep the interest awake, something new is needed, something that can increase the impact of the whole event: the involvement of the participants in real conferences-experience.