We notice that Generations Y and Z are increasingly present, not only as consumers but also in the business world. In order to attract the attention of these tech-savvy generations, companies must make the transition from “Talk-Listen” thinking when they the design of an event to a structure that keeps them involved throughout the event and a more relaxing atmosphere.
Below, I made a list to support the creation of a corporate event for generations Y and Z.
#1 Education vs Selling
No one likes to attend sales presentations, especially the Y and Z generations, who pay attention to the marketing methods of the past years.
These two generations are exposed to an extraordinarily large volume of information that is at their fingertips – free online courses, webinars or videos on YouTube. Thus, in order to attract them to your events, you must offer them valuable, unique information delivered in innovative methods.
#2 An Instagram-able Event
The rigid corporate events of the past should remain in the past. Today, business events are relaxing, cozy, with the buzz of conversations, music and, of course, food. Because Generations Y and Z are dependent on social media, we recommend that your event has infinite possibilities to create “Insta Stories” “Insta Posts”… insta-everything.
#3 Techy, techy, T E C H Y
Because we are talking about the generations that have the phone in their hand. Your event must be adapted for them. From the handouts from the event that should be distributed electronically, to charging stations, communication with the event staff, the speakers or the MC.
#4 An Event on Social Media
Social Media platforms such as Facebook, Twitter, Instagram and Snapchat are at the forefront when we talk about Generations Y and Z. Take advantage of the trends of these platforms and offer participants the opportunity to use hashtags , discounts and promotions to attract them to your pages or share-worthy content in presentations.
#5 Speakers
Influencer – this term heard more and more often. Your event agenda should include them because they are the promoters of these two generations.
CONCLUSION
The young generations are starting to occupy an increasingly large percentage of the current workforce. Thus, they also change their status from consumers to people who are actively involved in companies, who take part in events. The event experiences offered to them must be adapted to their lifestyle.