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It often happens that we talk to clients who tell us: “We have been running this event for 12 years, we have done everything that could be done, we don’t know where to squeeze the next WOW idea from. Everything has turned into a mandatory, boring meeting, speech after speech, where employees come only because they have to and leave with nothing”.
In an environment where pressure on budgets means that every expense is carefully evaluated, there is a natural expectation that budgets for company events are all the more invested in high-energy concepts that keep employees engaged from morning to night, which it delivers the key messages and, more than that, helps to assume and internalize them. Now, we all know that digital will rewrite all the business models we know – we live, don’t we, in a world permanently connected to the Internet, in a world where Social Media has entered every aspect of our lives . The key question is “how can we use all these advantages, such as constant connectivity, real-time responses and gamification elements, to reinvent company events?”
The answer is one that could lead to whole hours of discussion, but because at Universum we are concerned with this very topic, we tried to describe some solutions that are already on the market and that can be implemented right from the start starting tomorrow.
GO Team treasurehunt application
It is an application for phones and tablets, based on GPS technology, which allows real-time interactivity anywhere in the world. It is suitable for outdoor teambuilding and conference animation. Capable of supporting any number of teams, GoTeam incorporates mini missions, which are activated as the team reaches the correct GPS coordinates. The statistics in real time, the possibility to communicate remotely with the facilitators and the rest of the teams are just some of the lovable features of the application. The missions can be thought of in a collaborative or, on the contrary, competitive philosophy, and the time pressure and the feeling of adrenaline will upgrade the classic version of treasure hunt.
The company logo made up of all the pictures of the employees
Excellent for the message – “Each of us is part of a unified whole”. The implementation is done as follows: a photo studio is placed in the central area of the event, the employees come and pose throughout the day (as they feel like and inspired), and at the end of the conference, with the help of a special software, an animated video is generated which goes through all the pictures, zooms out and generates the company logo from all the participants’ pictures.
Video mapping, movies, Prezi and Google Glass
There are two premises from which we start:
1) 80% of the speakers we see at events are not the best public speakers. They get on stage because they are very good at what they do, but that does not necessarily qualify them as good presenters.
2) the days when a PPT presentation was enough are over.
The dynamism and interactivity of presentations can have an explosive growth when a bunch of technologies are used (and I’m telling you this from experience). For example, Prezi (www.prezi.com) is an alternative tool for building presentations, not at all complicated. And Google Glass has applications that can help you project notes directly on the lens. Then there are the video materials – today the accessibility of video processing solutions is fantastic and a film full of energy and emotion can be built, relatively easily, in 3-4 days. Video mapping is the last level, where practically every element of the event space becomes a living component of it. Each column, each table, the ceiling or the walls can become a support for a cramp from the story of the event.
Social Media Live Wall
In short, it is a way to aggregate and project all the Social Media feeds (Facebook, Twitter, Instagram, YouTube) related to the event in order to encourage the participants as much as possible to get involved in the conversations and debates. If we also add to the event a gamification mechanism to train the participants, fun and involvement will come naturally.
The technology exists, it’s just up to our creativity how to integrate it into the events we organize!
Article originally appeared in Hr Manager Magazine.
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