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Tag: teambuilding

How to turn your employees into Brand Ambassadors

08 Jun 2015

[cml_media_alt id='5232']23 How to turn your employees into Brand Ambassadors[/cml_media_alt]

Internationally, many companies choose stars or athletes to represent them as Brand Ambassadors. Michael Jordan, Tiger Woods or Ellen DeGeneres were and are representatives of international brands.

If we look at this fact in more detail, celebrities are not the only options in terms of ambassadors that your company should focus on. Look closer to you, right at the desk next to you! Your colleagues are the best ambassadors your company can have.

Companies invest millions of dollars to prepare them to become Brand Ambassadors. To start this process right, your colleagues need to:
• Know what the company’s mission is – what the company wants and how it differentiates itself from the competition;
• Understand the “Brand Promise” and be able to explain the most important elements of the brand identity;
• To implement the “Brand Promise” of the company.

The involvement of Employee Engagement strategies in the creation of Brand Ambassadors is essential. Scarlett Surveys International defines Employee Engagement as “a measure of employees’ emotional attachment to their job, colleagues or company. This, whether negative or positive, influences their desire to learn more and perform.”

It is well known that Employee Engagement is critical for an organization , and the benefits exist on both sides. 2015 comes with a wave of challenges for the strategies of the HR department in terms of its development.

However, in order to turn them into Brand Ambassadors, we come with some tips:

1. Prioritize Brand Awareness
A study conducted by Gallup on a sample of 3,000 employees, brought to light a shocking truth: only 41% of employees agree with the following statement: “I know the purpose of the organization and what makes us different from the competition.” The conclusion of the study is that more than half of the employees are not aware of the power of the company’s brand. In this case, leadership of the “learning by doing” type is the most appropriate, but do not leave aside other types of activities to increase the company’s brand awareness: event or teambuilding activities that bring forward this component.

2. Stories with branding
The stories told by employees about the company’s management, good practices and the company’s impact on their lives are precious and turn them into Brand Ambassadors. From family, to friends or people met on trips, employees tell their story and that of your company.
In a company where Brand Awareness is properly achieved, even the employees’ families become Brand Ambassadors (through the alliance) :D.

3. Company culture
In order for employees to be proud Brand Ambassadors, they also need the right context, and in this case, the context is given by the company’s organizational culture. The company must consider all the details of creating and maintaining this culture: from small things to big things, from the company’s Social Media activity, to events specially created to promote this culture. The employees who deliver the “Brand Promise” of the company must be recognized for this, and from here to being even more motivated to continue doing it, the road is simple.

In conclusion, the employee brand, as well as the actions necessary to build and manage it, are powerful tools that can be used to add value to the company through the HR department.

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Teambuilding: 10 Activities to Increase the Company’s Brand Awareness

05 Jun 2015

[cml_media_alt id='5229']22 Team building 10 Activities to Increase the Brand Awareness of the Company[/cml_media_alt]

To make your company’s brand something unique, employees are the key to this. A first step in this direction is the increase of brand awareness.

By getting involved in this process, your colleagues will get involved in the company, and this leads to the success of the company.
I have prepared a list of 10 teambuilding activities to increase the company’s brand awareness among your colleagues:

[cml_media_alt id='5214']21_1[/cml_media_alt]

1. Big Picture
It is a creative activity that brings to the fore cooperation, communication and interaction between team members through their involvement in the process of painting a large-scale artistic masterpiece. The image used at Big Picture can be inspired by the company’s brand, its values or products, or the theme of a conference.

[cml_media_alt id='5215']21_2[/cml_media_alt]

2. Brand National
A fun and creative teambuilding activity that challenges the participants to explore the difficulties of a brand by creating a national brand from scratch.
This activity is perfect for exploring a brand – from the logo to the behavior of each member of the organization.

[cml_media_alt id='5216']21_3[/cml_media_alt]

3. Commercial Break
The teams are challenged to create and produce an advertisement and what can be more challenging than an advertisement for your company? The teams will receive all the necessary equipment to create the ad, but the most important element is theirs: the creativity to create a clear message.

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4. Essence of Excellence
This activity challenges teams to take on the role of these alchemists, creating their own perfume. Essence of Excellence offers the perfect context to explore the company’s brand and values, to improve team communication and to better understand the client.

[cml_media_alt id='5218']21_5[/cml_media_alt]

5. Flat Out: Pyramids & Flat Out: On the Buses< /strong>
In the Flat Out activities, the teams receive the equipment, tools and details about the construction they are going to do: A huge pyramid or a bus. Each member of the team must have a role, from the design engineer to the designer. Once built, the pyramids can be decorated with company brand elements, and the buses can have company advertising elements.

[cml_media_alt id='5219']21_6[/cml_media_alt]

6. Haute Couture
Impress the international fashion scene with a sensational corporate collection! Give free rein to your imagination and create designs that will cause a sensation on the catwalk. Participants will be equipped with the necessary tools to create a memorable frenzy for the company’s brand.

[cml_media_alt id='5220']21_7[/cml_media_alt]

7. Making the News
The activity is perfect for the end of a teambuilding or a conference: create the first news page of the day!
The teams are trained on the essential sections that need to be completed to fill the first page and will handle all the necessary details. All this can be done through the company’s brand filter: the main article, getting the picture for a sensational news story, creating a creative advertisement and even drawing a caricature.

[cml_media_alt id='5221']21_8[/cml_media_alt]

8. Street Beat
The teams are challenged to create a company carnival, on the street, in just 90 minutes. Working in teams, participants will explore the art of music through instruments made from recycled materials: cups, pipes or anything else. Street Beat conveys a strong message of sustainability, practically demonstrating how impactful things can be created with limited resources.

[cml_media_alt id='5222']21_9[/cml_media_alt]

9. Creative Juices
A light, summer activity that turns the fruit from the orchard into a delicious challenge to create milkshakes or natural fruit juices that can represent your company’s brand.

[cml_media_alt id='5246']21_10[/cml_media_alt]

10. Corporate Body Building
A team building activity that values each participant, making them part of recreating the company’s logo or name.

–
Do you want a teambuilding event for your company? Find out how we can help you -> https://www.universum.ro/teambuilding< /strong>

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Team Building: 11 CSR Activities for your Company

27 May 2015

[cml_media_alt id='5190']20. 12 CSR activities for your company[/cml_media_alt]

In recent years, social responsibility has become a trend in the corporate events industry. More and more companies have adopted this trend through different methods: cross-country races, charity balls or event sponsorships.
In addition to the impact they have on society, CSR events also bring benefits to the company a>: brand differentiators, innovation or employee engagement. For an accurate implementation of internal CSR campaigns, we come with a selection of 11 teambuilding activities with a CSR twist:

[cml_media_alt id='5179']20_1[/cml_media_alt]

1. Big Picture
It is a creative activity that brings to the fore cooperation, communication and interaction between team members through their involvement in the process of painting a large-scale artistic masterpiece. Most of the times the painting was auctioned and the collected money was donated to a community.

[cml_media_alt id='5180']20_2[/cml_media_alt]

2. Flat Out: Formula 1
A super activity where your team becomes a Formula 1 crew. Communication skills, inventiveness and teamwork come into play in Flat Out: Formula 1. Teams have to design models of Formula 1 cars and then build them to scale close to the real one. At the end of the day, all the teams will start the Formula 1 race to test their cars. The CSR twist is diverse, from donating equipment to some schools to involving children in creating cars or winning and donating bets.
This activity can be rented for Flat Out: Chariot Challenge< /a>, Flat Out: Afloat, < a href="https://www.catalystteambuilding.ro/teambuilding-events/event-categories/innovation-and-invention/flat-out-rickshaw-rally">Flat Out: Rickshaw Rally, Flat Out: Pyramids or Flat Out: A bus

[cml_media_alt id='5181']20_3[/cml_media_alt]

3. Horses for Causes
A race between rocking horses and betting on them is a fantastic way to raise money for charity. At the end of each event, the most popular horses will be sold to the highest bidder.

[cml_media_alt id='5182']20_4[/cml_media_alt]

4. Making the News
The simulation of a newspaper editorial offers both the fun and the incredible energy of a group of participants who are about to write the latest news from “tomorrow’s” newspaper. This offers the possibility that strategies and communication related to CSR are exposed to the entire group of participants.

[cml_media_alt id='5183']20_5[/cml_media_alt]

5. Toy Factory & Bike Challenge
Both activities target disadvantaged children from certain communities. Participants will create either toys or bicycles for them. Each team will receive a series of puzzles to solve, codes to decipher and secrets to be discovered in order to obtain the necessary elements to build the bike or the toy.

[cml_media_alt id='5184']20_6[/cml_media_alt]

6. Haute Couture
Impress the international fashion scene with an impressive corporate collection! Give free rein to your imagination and create designs that will create a sensation on the catwalk. Participants will be equipped with the necessary tools to create a memorable frenzy. The CSR twist consists in using recyclable materials and donating money to certain communities.

[cml_media_alt id=' 5185']20_7[/cml_media_alt]

7. Kings of Pastry
An activity suitable for sales teams, suitable for anyone who comes into contact with the company’s external stakeholders. It is meant to stimulate communication skills, team coordination and negotiation by challenging the participants to think, produce and sell pastry products to the local community. Everything happens against the clock, and the teams are also in direct competition. The money collected until the end of the program is later donated to a noble cause, chosen by the participants.

[cml_media_alt id='5186']20_8[/cml_media_alt]

8. Tree-Mend-Us
It is a CSR activity that challenges its participants to enjoy an Eco Treasure Hunt. Armed with shovels, seedlings for green spaces (gardens, parks), brochures with clues and a GPS device, the team sets off on an eco race. Success is celebrated by planting trees in specially designed areas.

[cml_media_alt id='5187']20_9[/cml_media_alt]

9. Creative Juices
Everyone knows that the best smoothies are made from fresh fruit. Creative Juices is a business simulation that challenges the relationship and communication skills of the participants, but at the same time puts them in the context of fun and adds a dose of energy to any event. The first part of the simulation brings to the fore complex distribution problems. It can be adapted to how the carbon footprint can be reduced.

[cml_media_alt id='5188']20_10[/cml_media_alt]

10. Orchestrated
Electrifying effect provided by your team! In half an hour she learns to play a musical instrument “Carmina Burana”. The CSR twist can be given by the fact that the entire activity can be included in a charity concert.

[cml_media_alt id='5189']20_11[/cml_media_alt]

[cml_media_alt id='5189']20_11[/cml_media_alt]

11. Street Beat
The teams are challenged to create a colorful street carnival in just 90 minutes. Working in teams, the participants will explore the art of music through instruments made from recycled materials: cups, pipes or anything else. Street Beat conveys a strong message of sustainability, practically demonstrating how impactful things can be created with limited resources.
These activities are based on creativity and the CSR twist and the energy created around them offer the possibility that the impact can be seen immediately.
–
Do you want a CSR event for your company? Find out how we can help you –> https://www.universum.ro/corporate-events/

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HR Manager magazine: 5 technologies for the Upgrade of events in the company

27 Oct 2014

It often happens that we talk to clients who tell us: “We have been running this event for 12 years, we have done everything that could be done, we don’t know where to squeeze the next WOW idea from. Everything has turned into a mandatory, boring meeting, speech after speech, where employees come only because they have to and leave with nothing”.

In an environment where pressure on budgets means that every expense is carefully evaluated, there is a natural expectation that budgets for company events are all the more invested in high-energy concepts that keep employees engaged from morning to night, which it delivers the key messages and, more than that, helps to assume and internalize them. Now, we all know that digital will rewrite all the business models we know – we live, don’t we, in a world permanently connected to the Internet, in a world where Social Media has entered every aspect of our lives . The key question is “how can we use all these advantages, such as constant connectivity, real-time responses and gamification elements, to reinvent company events?”

The answer is one that could lead to whole hours of discussion, but because at Universum we are concerned with this very topic, we tried to describe some solutions that are already on the market and that can be implemented right from the start starting tomorrow.

GO Team treasurehunt application
It is an application for phones and tablets, based on GPS technology, which allows real-time interactivity anywhere in the world. It is suitable for outdoor teambuilding and conference animation. Capable of supporting any number of teams, GoTeam incorporates mini missions, which are activated as the team reaches the correct GPS coordinates. The statistics in real time, the possibility to communicate remotely with the facilitators and the rest of the teams are just some of the lovable features of the application. The missions can be thought of in a collaborative or, on the contrary, competitive philosophy, and the time pressure and the feeling of adrenaline will upgrade the classic version of treasure hunt.

The company logo made up of all the pictures of the employees
Excellent for the message – “Each of us is part of a unified whole”. The implementation is done as follows: a photo studio is placed in the central area of the event, the employees come and pose throughout the day (as they feel like and inspired), and at the end of the conference, with the help of a special software, an animated video is generated which goes through all the pictures, zooms out and generates the company logo from all the participants’ pictures.

Video mapping, movies, Prezi and Google Glass
There are two premises from which we start:

1) 80% of the speakers we see at events are not the best public speakers. They get on stage because they are very good at what they do, but that does not necessarily qualify them as good presenters.

2) the days when a PPT presentation was enough are over.

The dynamism and interactivity of presentations can have an explosive growth when a bunch of technologies are used (and I’m telling you this from experience). For example, Prezi (www.prezi.com) is an alternative tool for building presentations, not at all complicated. And Google Glass has applications that can help you project notes directly on the lens. Then there are the video materials – today the accessibility of video processing solutions is fantastic and a film full of energy and emotion can be built, relatively easily, in 3-4 days. Video mapping is the last level, where practically every element of the event space becomes a living component of it. Each column, each table, the ceiling or the walls can become a support for a cramp from the story of the event.

Social Media Live Wall
In short, it is a way to aggregate and project all the Social Media feeds (Facebook, Twitter, Instagram, YouTube) related to the event in order to encourage the participants as much as possible to get involved in the conversations and debates. If we also add to the event a gamification mechanism to train the participants, fun and involvement will come naturally.

The technology exists, it’s just up to our creativity how to integrate it into the events we organize!

Article originally appeared in Hr Manager Magazine.

4. 5 ways to energize a conference_2

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Do you want a successful event for your company? Learn more about how we can help you –> https://universum.ro/corporate

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