Tag: generatia y

Corning Company Inc. has created a series of videos entitled “A day Made of Glass” which has the role of inspiring employees to achieve results aligned with the company’s objectives.

It is well known that employees who have a personal connection with the job are much more involved. The question raised by Generation Y is: “How can your company and my job have an impact in the world?” By clearly communicating the purpose of the company.

The Toms Shoes company is guided by a simple idea: for every pair of shoes purchased, Toms donates a pair to an underprivileged child, and in this direction the company invites its employees to participate in periodic events that have this purpose. Toms employees are not only ambassadors of the brand, but more than that they are the brand in action, changed and inspired by the experience, they return to the office motivated and much more involved in the company’s activity.

2. Integrates the company’s brand into work processes
The highest enthusiasm of an employee is on the first day of work. Insight that the Zappos company noticed and turned into an experience, helping it to be known for a customer service company rather than for the online store of shoes and clothes.

From the first day, employees are exposed to customer service experience. In the first weeks, the employees go through all the departments, from the call center to the branding of the website and up to packaging and transport.

3. Communication
The innovation process depends on the engagement of employees. The best method to nurture their engagement is to keep them active in the loop of the process, whether email or an internal communication tool is used, they must be informed about the status of their idea.

Here are 4 key steps that must be communicated in the innovation process:
• Receiving ideas – communicate to your colleagues the receipt of ideas and their status. Our recommendation is that each participant in the innovation process receive an answer regarding the receipt of ideas; it is important for them to know that their idea has not been lost digitally.
• Feedback – even if an idea is rejected, this must be communicated. No feedback can be worse than rejecting an idea, as long as it is communicated properly;
• Implementation
• Success

As in any successful business, the culture of innovation must be continuously managed and kept up to date with market trends.

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