src= “https://www.universum.ro/wp-content/uploads/2017/03/^FAE18A1CFB2F325C91D28D1210EB5DA80FBB8A586D55F87CB6^pimgpsh_fullsize_distr.jpg” alt=”[cml_media_alt id=’7398′]Tips & tricks from HR for Marketing[/ cml_media_alt]” width=”790″ height=”357″ />

I told in another another article that when the projects are bigger , it is good to have a joint venture between departments with the aim of mutual learning.
Let’s find out what the Marketing people can learn, this time, from the HR people!

1. Employer Branding – probably one of the aspects in which the Marketing – HR collaboration plays a leading role. In order to communicate for those Top Talents you want in the company, you need to know their profile in detail and create a strategy according to the target and objectives desired in the organization.

2. The needs of your audience – yes, we know that’s what it says in the courses taught at the Faculty of Marketing: you set the target, identify the need and deliver the content. In reality, the need is kind of… forgotten and we go straight to creation. What would happen if HR overlooked this stage? The answer is quite simple: unhappy employees and an unhealthy organization. The same applies to the target. It is important to know their needs for relevant communication.

3. How to please everyone – HR collaborates with various people (from Production to Finance and Sales) so learn tips and tricks from them about how you can communicate for different targets at the same time, but also about how you can organize common internal events.

4. Assumed consumers – when a recruiter posts a job ad, it doesn’t just tell about how beautiful the company and the job itself is, but there is also a section with the responsibilities of the future employee. In terms of Marketing, maybe it would be a good idea to convey what a Brand Ambassador looks like. It is possible that the target resonates with this “job description”.

5. Be more human – HR is with and about people, so we had to reach this point as well. Because there are always some marketing objectives in an excel, it could be that the tone of voice is oriented towards results and less towards people, which will lead to the dehumanization of the brand and the decrease of attachment to the organization. Remember David Ogilvy’s quote: “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell them to me.”

We like to learn, so the list remains open and we are waiting for ideas that you have shared with other colleagues.
If you are interested in an interdepartmental experiential training, write to us here: https://www.universum.ro/en/contact -us/, we identify the need and deliver the content, as written in point 2. 🙂