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The design of a Corporate Conference – From Sketch to… WOW!

27 Jun 2018

designul of a conference

In a previous article we spoke with Marius Blajut about the design of a teambuilding experience< /a>, however, #theUNIVERSUMexperience means Teambuilding, Corporate Parties, Company Days, Sports Competitions, Organizational Culture Campaigns, Activations, Conferences or any combination thereof.

The market has evolved a lot, Corporate Conferences no longer mean just a conference room in a hotel, a coffee break, a 4:3 screen, a power point presentation with reports and a lot of content. We talk about how things improved with Sabina Poparlan, Event Manager in the M.I.C.E team.


Q: What is the biggest challenge encountered in designing a conference?

Sabina: The biggest challenge, which is actually the “engine” of an event organizer, is to always come up with something new and WOW! To understand who is the audience present in the event and to succeed through the elements you bring to surprise (pleasantly) everyone.

On the other hand, we are in the middle of an education process, let’s say, regarding the concept of an event. And here I am not referring to the fact that a conference needs a name, but to the fact that the impact increases considerably when there is unity in all elements, and the concept is declined on stage, in decorations, activations, including the set-up buffet. But we are on the right track and with each passing year the market becomes more and more competitive, which makes us more aware and more attentive to all these details.

Q: How do you take the pulse of an organization?

Sabina: Research, research and more research.

Especially if you have no previous experience, it is important to know your client and what is important to him. Who is he, where does he come from, what does he like, what has he done before? When you go to a meeting, you try to pay attention to everything around you – how the offices are set up, what the atmosphere is like, how technological the environment is, how colorful it is, etc. Any detail helps you understand which direction to go.

Q: Taboo or not – what is the budget impact?

Sabina: It is a very big impact. Depending on the size of the budget, you can choose very well what to proceed with. Certainly a bigger budget allows you to do a lot more things in the event – from decorations to international activations, but that doesn’t mean you can’t do things
extraordinary and with smaller budgets. Somehow, I think that here you can see the difference in the market. It’s a saying I believe in quite a lot – if it was easy, anyone could do it.

designul of a conference

Q: How do you see the transition from a projector and a 4:3 screen to stages, activations and projections?

Sabina: Similar to switching from black and white TV to full HD. A complex technical set-up offers you extraordinary freedom, provided you know what to do and how to put it into value. It’s no use having a hall dressed in LED, let’s say, if from the content point of view you only have a static visual and presentations.

Q: How do you measure the impact of a conference?

Sabina: The standard method of measuring post-event performance indices is definitely very accurate. On the other hand, you can easily receive warm feedback during the event if you pay attention to the participants. How do they react, how attentive are they, how active? What are they talking about during the coffee break? If I’m talking about how spectacular Andrea Runceanu’s moment was or how the graphics on the screen were synchronized with the dancers’ movements, then you know you’ve hit the nail on the head.

Q: How is the digital impact felt?

Sabina: I think it is felt as much as we find it in other fields. Fortunately, digitization has helped us and helps us every time to increase the quality of events by implementing digital activations, developing the participant registration system that led to smoother traffic in events, using live voting systems during conferences. It is felt strongly, but in a positive sense, for sure.

A corporate event requires a lot of work behind the scenes – checklists, planning, phone calls and emails with suppliers, rehearsals and double-checks. Sabina, what is the most satisfying thing for you at the end of a conference?

That moment when during the event or immediately after the client and the participants come to shake my hand, congratulate me and thank me.

Transformation of Work Spaces

06 Jun 2018

how work spaces are transformed

I mentioned in a previous article that the way of working is changing, from the fact that teams start working remotely, up to the size of the team, the impact being in the organizational culture. This change also includes the transformation of work spaces.

COWORKING spaces

The idea of a job from 9 to 6 puts quite a lot of emphasis on the balance between personal life and professional life, which does not imply a fixed office. That’s why companies – mainly IT or startups – are turning their attention to coworking spaces.

In the last 5 years, coworking spaces have started to multiply, thus the organizational culture has also changed. The work corner in the cafe was replaced with an office shared with freelancers, agencies or startups.

In Romania, in the big cities, this culture was very well received, such work spaces appearing in as large a number as possible.

birou universum

Differences between generations

There are currently 3 generations working in companies: the baby boomers, generation x and generation y (millennials). As the baby boomers began to retire, the millennial generation began to grow, occupying a third of the current workforce, which led to the creation of a series of stereotypes, for example that they are spoiled and that they need a rewards to perform or that they are so dependent on technology that they no longer distinguish between their professional and personal lives (more myths about this generation can be found at IBM report).

Thus, to prevent potential conflicts between generations, companies could promote the common things between these small communities, encouraging efficiency rather or encouraging and supporting individuals.

Work schedule 9-6

Speaking of Millennials, the 9-6 work schedule will (in the near future) be history. In a study conducted by Millennial Branding, generation Y prefers a flexible work schedule to the detriment of salary. Thus, given that Generation Y changes jobs every 3 years, this will also influence the work schedule to increase their retention rate.

Taking into account the changes brought by generation Y, how will the organizational culture change in the coming years?

The commitment of the participants = the success of the events

21 May 2018


In the planning of any event, you also come across the word “engagement” in addition to the location, catering, band or DJ or the experience of the participants.

Part of this experience, the participation of the participants represents the success of the event.

But how do you measure the engagement of the participants?

Website

The website is the catalyst of your brand, and measuring engagement through Google Analytics is mandatory. From Event goals, page goals, time and link goals.

Event App

The event application is mandatory in the conditions where the smartphone is in our hands so many hours a day – almost everything that surrounds us has an application that we use.

The event application is a treasure in analyzing the behavior of the participants.

Hashtag

#HashtagIsCool and mandatory for your event.

Most of the world uses Facebook or Instagram, that’s why images or posts are accompanied by hashtags. Keeping track of the hashtag is a very handy method to measure engagement.

Questions

Among the most used methods are tools to collect feedback, both from participants and speakers. You can use a QR code, the event application or newsletters. The best results come from filling out the form immediately after the event, which is very fresh.

I also mentioned in a recent article about activities that can lead to increasing the engagement of participants.

However, here is black and white how you can increase engagement and how success can be measured:

“Content is King”

…and we’re not the only ones saying this, said Bill Gates in 1996! In 2018, the content is still the most accessible link between the objectives of the event and the participants. What has changed over the years is the content format – from text, to images and video – that has taken the form of event experiences.

Event App

A person unlocks his phone approximately 110 times a day. The smart phone is part of the daily lifestyle. That’s why event organizers have developed applications that not only help the events run flawlessly, but also have features that look directly at the participants. For example, through My Connector not only the event registration process is simpler, but you can ask questions to the speakers, you can talk to the other participants in the event or you can evaluate the sessions and their content.

Voting App or Live Q&A

There are many Q&A or voting tools. These applications not only increase your engagement in the event but also help you collect vital information for the following events.

Catchbox

Taking questions from the room with the help of the microphone is already something classic, but how about giving it a fun twist? With the help of Catchbox, you can turn the Q&A session into a funny game and help you win the time between microphone passes.

+ super important: Location Design

I left the most important thing at the end – the Design of the Location, it must be a help in increasing engagement, not a saboteur. For example, in a round table setting, participants can interact with each other and create activities within the teams. In a “council” structure with inward-facing tables, it is ideal for small groups, creating a space where participants can get to know each other much more easily.

Out Of Office: Teambuilding for Teams Working Remotely?

19 May 2018

In today’s society, virtual teams or remote working are more and more common. According to the Society for Human Resource Management (SHRM), 46% of the organizations that participated in the study have virtual teams.

This way of working is becoming more and more popular, for obvious reasons. Such an approach helps organizations to attract talented people and performers (top talents) who can work from anywhere, including from home, reducing costs and increasing productivity.

The question we raise is: how does this way of working compensate for the part of human interaction?

Trust, friendship and a team atmosphere are created much easier when the teams work from the same building, for 40 hours a week.

 

“You don’t need everyone physically together to create a strong culture. The best cultures derive from actions people actually take.” (Jason Fried and David Heinemeier Hansson)

 

Here are some ideas under the umbrella of #theUNIVERSUMexperience for your teams:

Town-hall Meeting

flat out afloat teambuilding

The teams can be brought to the same place at least once a year, during a TownHall Meeting. Besides the fact that the results, objectives, strategies and directions of each department are presented, half of the agenda of the event can be given to a team building with all the participants.

Big Picture

big picture teambuilding

Big Picture is one of the most beloved teambuilding activities in our portfolio. It is very flexible in terms of customization and fulfills a wide range of objectives.

For teams that work from several offices, it is the kind of activity that remains in the memory of the participants, not only through the prism of the fact that the final painting can be created from the beginning modularly to install it on the walls of the offices, but also through the prism of the fact that it mirrors very realistic organizational culture.

Go Team

Go Team is a team building activity that follows the scenario of a treasure hunt through a digital interface, more precisely through tablets. Why is this activity suitable for teams working remotely? Because, no matter where in the world the participants are, they can take part in the activity.

Even the UNIVERSUM team participated in such a team building, in which a world record was set – a 24-hour team building, around the world together with the whole teamCatalyst Global

Virtual Teambuilding

In this case, the creativity of the team is the limit! From video meetings in which “MTV Cribs” scenarios can be recreated, pets can be presented, extensions within work platforms (Donut from Slack, for example), drop off via email and more and more team members are willing to try.

✉️ Does your company have teams that work remotely? Write to us in a comment how you help to increase the organizational culture.

How do you take your event to the next level?

08 May 2018

A foray into the agenda of a duo UNIVERSUM: Account & Project Manager

With lots of innovation, courage, creativity… and PEOPLE!

#TheUNIVERSUMexperience has been built over the years. This experience is based on our philosophy, that of Events Architects. The solutions we propose every time focus on the complete experience of the participant.
When our Account Manager builds the participant’s experience, he takes every moment of the event that the participant goes through and sets up every detail – from the first email received with the Save the Date of the event, to the MC, catering and the technical team.
We like to do things differently, and this has always been appreciated, both by the customer and the supplier. Here are the main pillars of an event and what is the impact of each one in the success of the event.

Communication of the event
We know it sounds classic, but communication is the key to absolutely everything. And by “all” we also mean the success of an event. It is very important that the participant is constantly informed about the event. The Save the Date is essential to ensure the presence of the participants. Subsequent updates – the final details of the event, communication during the event through various networking applications and, last but not least in turn, the post-event communication – in which it is advisable to ask for feedback from the participants, give them pictures and the wrap-up film of the event, these have the role of increasing the participant’s engagement.

Technical Team
Have you wondered who is behind that impressive projection, that giant screen or the lights that blend perfectly with the atmosphere of the event? It is an entire technical team that offers you a unique experience and puts you face to face with technology. This team is present there from the first minutes of setup and until after each participant has left the event. It is a team that has extraordinary energy, is attentive to details, communicates continuously with the implementation team.

Implementation Team
When we say Universum, we mean energy, and we don’t say it, but the clients say it. The implementation team makes sure that every detail presented in the design of the event experience happens as such. Depending on the size and degree of complexity of the event, the team can consist of 5, 10, 30 or 50 people. They have various roles: Project Manager – the one who has the vision of the entire event, Catering Responsible, Location Responsible, Technic Manager, Teambuilding Coordinator, Communication Responsible, Logistics Coordinator, Photographers, Cameramen, Activation Providers or other functions specific to the type of event.

Event activations
MC, speakers, intro video, photobooth, intro moment, brand activations, teambuilding activations, stands and product demos, VR, singing waiters. The activations in the event are interrelated with the theme, type and purpose of the event.
For example, if it is a company anniversary event, the success formula can be: Intro Video + MC + Photobooth + Orchestrate + Party, or if we are talking about a Sales Conference, we can combine with the theme of the event a Digital Dance Intro with MC, Speakers, Activations by Brand, wrap-up video and a cocktail party.

Location

As in any type of event, the location plays a primary role. If the space is too small, everyone will feel cramped, on the other hand, if there is too much space, the feeling of empty space can be created.
For us, as organizers, it is important for the location to be as flexible as possible in the way the setup is done. From the decorations within the location that can be of great help or can sabotage you, to the space you have – if, for example, it is a larger room but has modular walls, you can juggle the space very easily.
Another important aspect is the distance to the location. If the location is central, it is the ideal scenario. However, if we are talking about a location outside the city, the participants must be provided with transportation from a central place to the location of the event.

So, as we mentioned at the beginning of this article, we like brave events, those that challenge us because we know that a challenge can only result in a unique experience for each participant. And, without challenges and changes, you cannot evolve.

If you want a different event for your team, you can write to us and one of our colleagues will contact you to establish the details necessary for success. Write to us

Gamification – Why Is It Becoming Indispensable For Events?

29 Mar 2018

gamification-events-universum

Gradually, we have all noticed the growth in popularity of the ‘gamification’ trend, especially with the constant use of smartphones. 2 years ago I was talking about Gamification in Conferinte. However, today we talk about the essence and power of gamification when it is used in any type of event, exemplifying our conclusions through an applied case study.

First of all, let’s clarify what gamification does NOT mean. It is not just a simple download of an application.

gamification- events

Effect of Dopamine

Gamification works on the principle of rewards. Both online and offline games have a series of challenges that must be met – collecting coins, saving a character, solving puzzles or destroying blocks. Success is rewarded with a reward.

Looking at this from a scientific perspective, it is well known that in the human brain, any task done correctly, followed by a good result, determines a chemical result that influences the way we act: the release of dopamine. The gamification process works on the same principle. Challenge after challenge, level after level, reward after reward.

Within the events organized by us, there are various moments when we introduce activations that have the purpose of gamification. What we aim for every time is to implement the 4 superpowers of gamification within #theUNIVERSUMexperience: productivity, trust and cooperation, optimism and the message conveyed.

“We like to play like big people.”

When the goal becomes one in which the participants get to express their own thoughts and solutions vis-à-vis a given situation, the result is different. For example, in the case of Lego Serious Play, participants look for answers to various specific questions. The entire process must be facilitated by trainers specialized in Lego Serious Play.

The participants are divided into teams, and each team receives Lego pieces. As a first step, everyone must build the solution, from lego pieces, at the individual level, later at the group level. The final result is the answer to the question asked at the beginning of the session.

But Lego Serious Play is just an example, in our portfolio of solutions you can find various activities and activations gamification. The main idea behind them is to create a suitable and comfortable environment, where everyone can express themselves freely and without constraints or fear of making mistakes. Thus, they actually have the role of encouraging the participants to add more personal value to the work in the team.

Through the gamification process, you can educate and involve your audience in a unique way, offering a unique experience to the participants. If you are also considering gamification for the next event you are planning, we have (at least) an original idea on how we can customize it 🙂

Digital Event Management Solutions: Registration of Participants with the Help of Applications

27 Feb 2018

event-management-participant-registration

By Anna Măzăreanu, Event Ambassador

Participant registration at the event you are organizing does not always have to be a stressful activity that eats up your precious time. Fortunately, the event management industry is enjoying more and more of the presence of techy elements, which help to reduce queues at the entrance or to avoid unpleasant situations.

Without taking into account the digital ways of registering participants, there is the possibility of wasting precious time, dividing it between filling out forms, organizing statistics and leads and sending confirmation emails. So, how can you effectively manage the participants already registered online, those who register last minute or those who did not buy tickets to the event at all?

We encourage the use of digital event management solutions to create a better experience of online registrations, to automate the process of check-in, for further analysis of event success and last but not least, to raise the techy level of your project.

With the help of MyConnector and Fast Registration, the two Universum Events brand applications, organizers have the opportunity to manage event participants and save time and resources.

MyConnector is an integrated system , developed by Universum Events, for the management of participants, from online registration to the check-in process and the effective entry into the premises of the organized event. MyConnector is an event application with a number of useful options and features for quick registration, real-time reports and statistics, efficient retrieval of sales leads and networking. The innovative design of the application makes it easy to use for anyone, facilitating registrations and the exchange of information for networking. Also, event organizers can use MyConnector to quickly edit existing information or to add new participants to the list.

Fast Registration is another mobile application for managing events designed under the umbrella of Universum Events, being a suitable resource to start the unique experience intended by the organizers. Fast Registration helps to measure and quantify engagement, also facilitating the abandonment of the classic formula for registering participants, avoiding endless queues and uncomfortable moments during peak hours at the event. Depending on the theme chosen for the event, the header in the application can be customized.

In the process of optimizing the organized event, it is good to consider the use of a digital solution such as these two applications. Forget pencil and paper and embrace Cloud technology 🙂

7 Teambuilding Activities at the Office for March

13 Feb 2018

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This spring, choose to spoil your colleagues with a team building activity at the office. From creative activities to brainy or techy ones, we assure you that #theUNIVERSUMexperience will surprise them.

The star of the month is…

ESSENCE OF EXCELLENCE

Offer your colleagues a unique experience, a joy of the senses. In the perfume workshop, everything is a story: of essences, of feelings and of you. Creating your own perfume starts from your own story.


HAUTE COUTURE

Celebrate spring with a new collection of clothes created by you and your team?. We recreate the atmosphere from the workshops of the great fashion creators and together with you and the team we stage a real fashion show.


PUSH IT!

We gave the classic Trivia a techy twist, thus making it even more energizing. We keep the general culture questions from the classic format, we add something specific to your organization or a specific theme, we bring a MC to raise the energy level and the good will will envelop the whole room.


TOY FACTORY

A fun activity with a CSR twist. The teams will create toys that will later be donated to NGOs or children’s homes. The activity contributes both to the joy of the children and to those who create them. The process of creating the toys is not that simple, in the process adding a series of challenges, codes to decipher and secrets that must be revealed.


BLOCK BUSTER

Afternoon short films right at your place in the company! Whether we’re talking about action, romantic comedies, sci-fi or short documentaries, your team will choose what suits them and compete with Steven Spielberg’s great masterpieces.

THINK ART

Create your own work of art in the form of a sculpture. The entire creative process will take you from theory to practice.


FRESH BIZ

A very catchy business simulation, with the aim of improving the degree of awareness and communication about resources, so as to bring added value to the team and organization.

Write to us and a UNIVERSUM consultant will contact you to create a personalized offer.[/vc_column_text][mk_button size=”large” url=”mailto:contact@universum.ro” bg_color=”#79d637″]Contact us ![/mk_button][/vc_column][/vc_row]

Who are the People who Increase Energy in Organizations?

12 Feb 2018

You know some of them from last year from our #inlovewithevents and Event Organizer Journal campaigns. They are the ones who work full-time at Universum, but besides them we have a whole team of facilitators and trainers who help us offer #theUNIVERSUMexperience.

They are the people who greet you before the event starts, the ones who give you the brief of the activity you are about to take part in, the ones who smile at you, the ones with whom you laugh with tears, the ones who seem to have infinite energy or the team that communicates only from looks

Alexandra, why do you participate in UNIVERSUM events?

A: First of all, the energy, both of the participants and of the facilitators, is something that fills me with enthusiasm and makes me see the beautiful side of people. There are few chances in which you can see people who through playing learn concepts that they can apply in everyday life, especially in business. There are many occasions when I, personally, learned a lot from the extremely wide range of activities offered by UNIVERSUM, lessons that I applied afterwards in what surrounds me and the most important aspect I think is related to the way who looks at the daily tasks, the world, with the eyes of a child, curious, playful but who gets results with a smile.

Let’s get to know you?

A: I am first of all a cheerful person, willing to always try something new (food, activities, professions), engineer and future psychotherapist (interesting combination, I know:) ). I love to meet new people, to play, to color and most importantly, to help the people around me when I feel that I have something.

How long have you been involved in training or facilitation?

A: Since 2009, since I started volunteering in AIESEC and I’ve loved it since then, whether it’s delivering soft skills trainings or facilitating teambuilding. At the moment it is a dream job and I would do it every day with the greatest pleasure because it respects the following quote: Chose a job you love and you will never have to work a day in your life.

A: Tell us something special about yourself?

The first thing I do in the morning after waking up is to turn on the music and dance, it gives me a great mood for the whole day 🙂

— Alexandra Bucataru

I’m Victor, I’ve been facilitating team experiences for corporate groups since 2006, and my first project with Universum was in 2011. I still remember how impressed I was at that first event, by the large dimensions of team building and the relaxation with which the organizers looked at the grandeur of the event. I learned then one of Universum’s values: if something is worth doing, it is worth doing very well. Since then, I have been collaborating with Universum with pleasure because these projects are more than fun, they always represent something new, they give me the opportunity to collaborate with the very ambitious teams in the company and they are a source of pride for everyone involved, from the facilitators to the participants.

When I am in the role of facilitator or MC, I am responsible to the participants, for the quality of their experience. And the care and diligence with which Universum events are organized give me that extra confidence that allows me to focus more on the energy level of the group and less on the potential implementation errors that could generate adverse reactions from the participants.

Organizing behind the scenes helps me bring even more energy to the stage. And the result is often memorable!

— Victor Georgescu

 

 

Yes, I still want to come this year.

Why? In every project I learn something, and when it comes to Universum projects, you feel good on top of that. It is a created context that brings together cool people, interesting activities and varied places where everyone leaves there enriched.

Who am I? Oana Maria, in education and training for over 15 years, I like to talk to people about their dreams and philosophize about the meaning and existence of life. Sometimes these discussions are also called courses. I think that all people have a personal mission that they find out when they are really ready and stop being distracted by the noise and glitter around them, and my passion is to find mine and to offer help to others to do it.

— Oana Maria Calin

 

 

Adi, why do you participate in UNIVERSUM events?

A: There’s no way you won’t like a Universum brand event, and the role of facilitator is, perhaps, the best role in the team. Each project is a unique experience, characterized by a mixture of energy, enthusiasm, fun, but also organization and professionalism. For me it is a unique opportunity to be part of this super team, and every event gives me energy for personal projects 🙂

Let’s get to know you a bit

A: I’m Adrian Iordan – Trainer & Coach, Freelancer. I’ve been doing this for 3 years. Passionate about everything that makes your life more beautiful and easier :). I design and deliver personal development programs with an emphasis on simple and practical tools

— Adrian Iordan

 

Honey, why UNIVERSE?

D: I was part of the Universum team at over 20 team building sessions. I answer affirmatively every time for 3 reasons:

(1) customer challenge – every time I have something new to learn from designing the best solution for the customer

(2) networking – I always meet new people, with different concerns and fascinating stories

(3) friendship – it’s amazing to feel in the right place and to enjoy #life_at_the_universe

Who are you?

D: Dragoș Apostu​. I quickly discovered what I like professionally and it’s been 9 years since I worked in the world of training. I had the chance to deliver training programs in all professional environments: non-governmental, public administration, academic and, of course, corporate.

And… something more special?

I sang in the marching band for 4 years and I hold a doctorate in administrative sciences

— Dragos Apostu

They are just 5 superheroes from the fantastic team of trainers and facilitators with whom we like to increase the energy in organizations.

 

 

Event Management: Trends to watch in 2018

08 Jan 2018

by Anna Mazareanu, Event Ambassador

The new year has arrived faster than many of us would have expected, so now is a more than appropriate time to update our trends to follow in 2018 in event management. In order to remain a relevant element on the market, it is necessary to constantly improve the experience of the participants at the organized events and to reach new target groups, taking into account the level of competitiveness.

Same as in 2016 and 2017, and for this year I have prepared a list of the most important trends regarding the organization of events that you should keep in mind 🙂

The year 2017 was definitely an innovative one for the event industry, considering the multitude of trends with a technological twist used in their organization, this aspect still being equally valid for 2018. Most of the trends in 2017 focused in particular on the interweaving of reality with virtual elements, an element that left its definitive mark on the events. Crowdsourcing has become a rule, and locations have moved away from traditionality, events becoming more and more fluid.

So, in 2018 the events industry is about:

Involvement of advanced technology

Artificial Intelligence has become part of our everyday life with the help of digital assistants such as Siri or Bixby. Using AI through chatbots, event organizers can answer participants’ questions more quickly through a specially dedicated application for events. It is also obvious that a combination of AI with facial recognition will dramatically change the events industry. Also, with the help of the mix between augmented reality (AR) and virtual reality (VR), participants can be transported to completely different destinations than the already chosen location where the event takes place. The organizers can bring special guests or speakers who are not physically present, but who through VR manage to break the barriers of time and space.

Enhanced experiences through a high level of customization

More and more people put a higher price on experiences than on material things. When it comes to choosing an event to participate in, customers do not lack options at all, but they have begun to look more for unique experiences; therefore, the more you customize the concept for the client, the more successful you will be. Obviously, the core of an event is represented by the message that wants to be transmitted; everything depends on the level of engagement with the participants to ensure the delivery of the message.

Non-traditional locations

Providing a unique customer experience starts with choosing the right location. The event becomes a memorable one also through the prism of the special space in which it takes place. For 2018, it would be good to keep the classic projects for conferences or courses and add a special distribution of seats in the event halls. Also, the new trends suggest the alignment of the space with the values and personality of the clients, as well as with what is wanted to be transmitted through the concept and the purpose of the event itself. The techy elements brought to the chosen location provide the right means of customizing the space, so that a personalized experience can be ensured, in a special setting and which will have a major impact through its unique appearance.

Big Data & Crowdshaping

The last year has seen an increasing emphasis on the analysis and interpretation of data regarding event management, as well as on Crowdshaping – directing customers to specific spaces or experiences in within an event, with the aim of influencing their experience as a whole, during the participation. The first step is to collect the necessary information, through questionnaires and specific statistics. Then, the information is processed through typical Big Data algorithms, being transformed into perspectives and trends. But the difficult part is not the analysis of these results, but rather their effective implementation.

Sustainable events

Sustainability has also been an increasingly important trend in the industry. Sponsors and brands adopt social responsibility practices that they implement in their events. The initiatives of a corporation in terms of social responsibility help to increase the degree of awareness of the effects produced on the environment and on social well-being.

So here are the trends that will help the events industry evolve in 2018.

Receive the monthly dose of inspiration with creative event ideas by subscribing to the newsletter or write to us to organize an event at contact@universum.ro.

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