Category: Dynamism & Energy

It’s probably not often that you can say that you have unlimited possibilities to achieve something. But we are ambitious every time we talk about events.

I was talking last summer on the blog about how important brand activations are for the company’s image and which are the most interesting directions experienced by us within the events created under the #theUNIVERSUMexperience brand.

We return to the small screens and talk about the importance of brand activations at a festival. ?

Regardless of the season, there are constantly events that attract thousands, tens or hundreds of thousands of participants from the general public. Depending on the target audience of your business, whether you are HR or Marketing, festivals with a large number of participants can bring a huge return to the company. And sometimes it can be a much better idea to invest more in activations. 🙂

The festivalgoers, who are hundreds of thousands at this festival, crossing the boundaries of the event have one goal: to have fun. Make the most of it has become a slogan used more and more often among the festival audience, and we prove them right :D.

Probably the first and most obvious lesson in brand activations at a festival is not to sell the customer your raw product. He doesn’t want to sit around and hear about injectors, personal loans, hops and malt, or what percentage of the population consumes gluten. He wants to have a lot of fun, interaction, and if he experiences something at the same time, so much the better.

Recently I was in the heart of Cluj, at the Untold.

festival
We brought the park to life and energized the participants in a story context (as the festival promises with each edition). We took the stake as such, and relied on interaction and lots of fun. MUCH FUN. Said and done. Less than two months before the event, our colleagues, Cătălina (Business Development Manager) and Eliza (Project Manager) got to work. And together with our client they started the action plan for the festival.

It was clearly about one activation, maybe even two or three. And there were four in the end. Our basic idea was Feel the human energy at UNTOLD! With ENGIE you have renewable energy sources. Both at the festival and at home, appealing to the responsibility we have towards the environment.

Starting from the premise of using renewable energy, we launched the challenge to the participants to generate their energy in the most natural ways: through sports, dancing and especially through relaxation. A month and a bit of sketching and production, plus a day and night of editing, resulted in:

It is clear that we could not prevent the major causes, but action had to be taken against them. And especially in the context of a summer rain that cooled the Central Park in Cluj. It was probably the biggest impediment I encountered in the 4 days. It was clear that we had to prepare for any type of weather but we were clearly hoping that it wouldn’t rain constantly during the activation. Because the capricious weather was taken into account, the team prepared with super branded capes waiting to be used. Although two to three weeks of implementation was quite a tight time, I went through all the actions one at a time, leisurely. Again, the most important lesson for me was, the team. Proactivity, presence of mind, flexibility, availability, involvement, care, attention to details. How beautifully Eliza tells us :).

As I wrote at the beginning, the focus on the interaction between the finished product and people seems to be the most important aspect.

This and in the context where the activation must be perfectly combined with the theme of the festival and especially with the venue. We combined the park and the relaxation area with hammocks and poufs. We combined the fun of the interactive stage with the production of energy. And we combined cycling with lighting. Thus, during the four days of the event, 2,673,332 Joules (over 31,000 watts) were produced from the three prosumer activation zones.

For both the customer and us, the tens of thousands of attendees interacting with the stand are probably the best feedback.

Company and product promotion (activation stakes) aside, it’s critical to keep the customer’s needs in mind when implementing them. No matter what industry the product or service we’re promoting comes from, whether the activation nurtures, relaxes, energizes, tests your general culture, introduces you to new technologies or helps social causes, when we talk about brand activations at festivals it’s all about what’s at stake be on networking.

Sometimes pictures are not enough.

They convey the thousands of words that we can’t cover, but when we talk about the emotions of the festival goers… well, we can’t reproduce them. We try our luck with the following images but it all boils down to the clarion callyou have to be there!

If you want us to create memorable experiences together for your company or product, and especially during a festival, don’t hesitate to contact us contact!

We are super friendly!

It’s beginning to look a lot like Christmas… that’s why, in addition to the smell of cinnamon and oranges, we also bring the spirit of Christmas to team building activities for your team. Maybe you’re sick of Secret Santa. Maybe you want something to complement it or feel the need for a warm energy boost for the team. Don’t worry, we’ve got your back!

Therefore, we propose 11 ideas to end the year with fresh strength and a lot of energy in the team:

1. Winter Olympics

Energy, ambition and lots of fun – words that perfectly describe the Mini Olympics, where you can also give it the perfect twist to turn everything into the Winter Olympics: hockey, zorb, archery or a one-team on the snow!

2. Flat Out Sleigh Ride

If Santa was left without a sleigh, wouldn’t you give him a helping hand to complete his mission again this year? Together with your team, we create an entire showroom for him.

3. Puppet Masters

How would it be to create a super marionette decorated with all kinds of winter or Christmas themed props? And the final show should be supported by your team, but through the lens of giant dolls that almost come to life?

4. Quickfire – Christmas Edition

If you thought Santa Claus could only bring you presents, well, this time he comes with a series of challenges of varying complexity that give all teammates the opportunity to put their talents to use and create the best strategies together!

5. Haute Couture

The Winter 2017 collection created by your team and a super Christmasy show sounds like the perfect plan to celebrate Christmas in the Team.

6. Toy Factory

Create toys, paint and decorate them as you like and then… donate them to a cause. A Teambuilding for the team and a good deed.

7. Big Picture

The gift for your team can be created by her. How? Brushes, paints and canvases are taken and a giant work is created that can be exhibited in the company headquarters. With the theme, with your own brand, values or the desired impact, it will definitely be a pleasant memory that you will pass by every day.

8. City Build

We challenge your team to create, through the City Build activity, Rovaniemi – Santa’s Village. We create the atmosphere, but we need enthusiastic architects!

9. Essence of Excellence

What does it remind you of Christmas? Let’s reproduce it!
The activity challenges the teams involved to take on the role of these alchemists, creating their own perfume. Whether it’s the most famous Christmas essences or an experimental blend, be prepared for a super experience!

10. Beat the Box – rescue Santa!

The chances of us canceling Christmas due to Santa being gone are slim to none. We do not envisage such a scenario. That’s why we challenge you to push your limits! Together with your team you have to solve puzzles, uncover mysteries and decipher the secret code before time runs out. Otherwise… no more ho, ho ho.

11. Twelve teams of Christmas

Each team member plays the role of Santa’s elf. It is a fun and smart activity, where the teams through the best strategy, negotiate and exchange vital information with the other Elf teams.

If you want to surprise your team with something more than a Secret Santa, our teams can help you with a thematic teambuilding or a Christmas party.

It means that out of a desire to provide clients with the best and most appropriate team building activities, five years ago we made the decision to engage in a global team building network. And not just any network, but the largest and most developed globally. wink wink 🙂

It means that we became the partners exclusively from Romania, and together with the more than 40 partners from more than 60 countries, we constantly work globally to develop and implement concepts that bring people closer and grow them.

It means that if until five years ago we were doing it as well as we could, with all the resources on the table, for five years we have been doing it at another level, with an international validation that what we deliver cannot yes wrong And we are constantly improving, because the shared experiences we have and globally tested methods help us evolve in any event implementation.

It means that in the business environment, which is increasingly dynamic, we place more and more value on values such as team cohesion, employee motivation and the most efficient use of internal resources. Organizational culture is one of the key factors that matter in the success of a company, and team building activities are gaining more and more ground in its consolidation.

Itmeans that through the values we promote and implement further, we have become among the most important event organizers in the CEE area, and among the 25 European partners, we welcomed with open arms the proposal to organize the European meeting in Bucharest.

Thus, between July 8-12, we started the CATALYST EUROZONE 2019 European conference.

For four days, 60 international members of the Catalyst Global Team Building network from over 25 countries both in the CEE area and around the world they shared good practices and relevant experiences in organizing corporate team cohesion programs. It can be overwhelming when so many global partners gather at a European conference, among other things, to discover the secrets of Romania and our team. We are talking about South Africa, the United States of America, Tunisia, Azerbaijan, Australia, Dubai, Israel.

We divided the whole experience into five intense days, full of experiences and specific know-how related to the implementation of the programs, from a logistics, marketing, sales or deployment point of view, combined with the discovery of Bucharest and the promotion of our Romanian values and culture.

From conference days at the Hillton Garden Inn, to a Go Team through which we discovered places unknown to us in the heart of Bucharest (a few of us being from Bucharest getbegét) , from summer evenings spent with the whole gang of participants on the terraces that offer some of the most beautiful views of the city, to kayaking on Lake Snagov and receptions with the procession to Romanian rhythms.

Because we don’t often get this opportunity and we wanted it to be memorable, we ended the conference week with a quartet concert, staged on the terrace of Lagoo. This collaboration was realized with our partners with whom we organize every time, with love, the concepts of team building Orchestrate and Crescendo.

Have you arrived here?

You would certainly like to see more of what we can do from a week-long European conference, so we invite you to click here and enjoy!

#jointheUNIVERSUMexperience

In Bucharest, on August 8, 2019, Internet & Mobile World, the largest business event in the region is reinventing itself, becoming GoTech World, a manifesto of digitization addressed to the entire business ecosystem.

The event that sets the tone for digitization in the business environment in Romania and in the Central and Eastern Europe (CEE) region, consolidated its identity in an extensive rebranding process that exactly reflects the digital solutions and innovative trends presented.

GoTech World is “the home of the digital economy in Central and Eastern Europe”, the place where professionals from Romania and the region can find the perfect digital mix for their business needs. The event offers access to hundreds of B2B tech solutions, relevant and applicable insights from experts in various digital areas and a significant opportunity for networking and making connections.

”For several editions, IMWorld is no longer just about “internet” and “mobile”, as it was originally built. Technology has evolved exponentially since 2012 and the event has grown with it. With the new identity we pursue two important objectives. The first is the expansion of the event’s sphere of influence to Central and Eastern Europe. In this regard, we have already made important steps by attracting visitors and exhibiting companies from countries such as Hungary, Serbia, Germany, Moldova, Greece and so on. The second objective represents the renewal of an older promise, that of contributing to the strategic acceleration of the digitalization of the business environment through the relevant resources that we bring to the event.” said Alexandru Măxineanu – Project Manager, GoTech World.

Since 2012, Internet & Mobile World met decision-making people from Romanian companies with high-tech solutions and relevant information supporting digitalization in business.

The 8th edition of the event, which takes place this autumn (October 2-3) at Romexpo, includes an exhibition area of 7194 m² where B2B digital solutions will be presented and 7 dedicated stages where international and local experts will climb: Main Stage, IT Ops Stage, Digital & E-commerce Stage as well as the PRO stages: MarTech Stage, Security Stage, Java Stage and .NET Stage. This fall, the event is expecting more than 10,000 professionals.

The exhibition area is divided according to specific areas of interest for various needs of companies, such as: Digital & E-Commerce, Developers, Business Software & Cloud, Infrastructure & Information Security, Devices & Internet of Things or Tech Startups.

With the new identity of the event, GoTech World brings to the attention of the participants:

• A line-up of exceptional SPEAKERS, carefully selected, to bring added value to the participants through perspectives and useful insights.
• Relevant and actionable content – giving visitors the concrete information they need in the digital transformation process.
• A networking and new business platform – where professionals, both visitors and exhibitors and partners, can have a first contact in order to establish an effective collaboration.
• go>startech – the program dedicated to start-ups, which offers entrepreneurs at the beginning of their journey the opportunity to present their product or digital solution to the business community.

Among the first invited speakers this year at GoTech World are:

Main Stage: Jason Yim – Trigger, Manju Annie Oommen – Fujitsu;
• MarTech Stage: Tyler Lindell – Tesla’s AR/VR group founder, Gareth Morlais – ex-BBC;
• Security Stage: Steven Rymell – Airbus CyberSecurity, Jarno Limnéll -TOSIBOX;
• Java Stage: George Adams – jClarity, Peter Pilgrim – Java Champion;
• .NET Stage: Maarten Balliauw – JetBrains, Ibon Landa – General Manager and Head of Industry 4.0 projects at Plain Concepts.

Access to GoTech World is through online registration at www.gotech.world, where interested professionals can purchase tickets to the event.

For more information, follow the official communication platform:

www.gotech.world

GoTech World Partners:

Stage Partners:

NTT DATA – Security Stage Partner

Trencadis – IT Ops Stage Partner

Cognizant Softvision – Java Stage Partner

UiPath – .NET Stage Partner

Waze – Martech Stage Partner

GoTech World Sponsors:

Engie, certSIGN, ENEL X, SYSWIN Solutions, Konica Minolta, SoftOne, Lidl Digital, E.ON Romania

VIVA Telecom – Internet Partner

Renault – Car Partner

KITE – Digital Partner

L’OR – Networking & Coffee Partner

IQOS – Experience Partner

Media partners:

KISS FM, Business Review

About Universum Events

For over 10 years in the events industry, UNIVERSUM Events has corporate event architecture as its foundation.

Under the UNIVERSUM umbrella, own concepts and a personalized events division took shape: M.I.C.E. (Meetings, Incentives, Conferences & Exhibitions) and a Team Building division that offers a portfolio of over 140 activities and concepts, both divisions focused on large-scale events for clients.

The company is the only representative in Romania of the largest team building license in the world, Catalyst Global Team Building, offering solutions for customers’ needs and ensuring unique experiences with each event.

Own concepts:

GoTech World (formerly Internet & Mobile World), the home of the digital economy in Central and Eastern Europe, the largest B2B expo-conference dedicated to IT solutions and digital from the region;

The Bucharest Tech Week Festival, now in its fourth edition, mobilizes the capital’s tech community to encourage innovation and the adoption of new technologies.

Târgul Imobiliarium, started in 2017 as an alternative to classic real estate events, aims to facilitate the process of searching for and purchasing a property, with the help of VR technology. Dedicated to the residential sector, the project brings together the largest number of new complexes, taking into account their experience and their history.

MyConnector, an online platform dedicated to events, which operates access to events, from online registration to access to the event.

Lagoo Snagov, our own location for organizing both corporate and private events, which covers an area of 60,000 square meters, in the middle of nature.

From marketer and finance specialist, to a successful Project Manager within Universum, Sabina’s career embraces the position of M.I.C.E Division Manager starting in April 2019.

The collaboration between Sabina and Universum started about three years ago. Three years in which the foundations of amazingly beautiful projects were laid and friendships were made that ensure the cool and united atmosphere within the division. I caught her right at the threshold of the project but because such an opportunity could not be missed, I took Sabina for a coffee and told a little about how the last few years have been as a Project Manager and how she maintains her energy and passion at maximum odds.

We started with what M.I.C.E. means. really and what is so special about this field.

Well, by definition M.I.C.E. means Meetings, Incentives, Conferences, Expo…but beyond that, M.I.C.E. it’s about people. About the experiences you create for the participants who are in the event, about the experience you create for the client throughout the duration of the event (from implementation to follow-up). M.I.C.E. it means creativity, lots of creativity and maybe even more attention to detail.

We know that the life of a Project Manager is not exactly simple, that’s why we want to know what it’s like to organize projects? From the smallest to the largest.

It’s a kind of love-hate relationship:)). There are many moments when you feel that you have reached your limit and that you can’t go any further, moments when you say “I’m done, I’m giving up!” After that you overcome another difficult situation, you implement another extraordinary project and you want more and more. It may sound extreme, but it’s an addiction that builds. The life of a Project Manager brings you an adrenaline rush that you are constantly looking for and that you miss during the quieter times of the year.

Not infrequently, projects are real challenges, especially because we like to invent new concepts, with even more novel ideas… which are the biggest challenges that you have met since coordinating projects within Universum Events?

Generally, in events, I think the biggest challenges are perfectionists. It is true that… those who want to be in absolute control and know absolutely every detail do not necessarily have an easy life :). #viata_la_Universum taught me above all that not everything is about me, that not everything can be controlled and that trust in the people around you is the best thing you can bring to a project. I think that’s the biggest challenge I had (and still have sometimes) – to relax and trust the team.

Sabina, how do you get along with the whirlwind of daily activity? ?

Hard :))) Multi-tasking is one of the essential qualities that a Project Manager must have. There are days when I manage to stick exclusively to the to do list that I make every morning and days when I can’t get through it anymore. But prioritization is important, and I never abandon a to-do, even if it’s not a priority or it’s been a few days since I put it on the list. I learned that you can leave for tomorrow what you can’t do today, but do it!

What are three professional/personal ingredients that have helped you evolve as a professional in organizing large-scale events?

Curiosity, ambition and listening. I have always been curious to understand what happens in events and, above all, why. And that helped me to get involved in a lot of projects, ask a lot of questions, sit next to colleagues with more experience and see how they do things and get involved in all areas of the events, without thinking if I can. And I learned that I can 🙂 I also listened a lot – how those around me are doing, the recommendations and advice I received, the answers to the questions I asked them. We listened to customers and participants so that each new experience we create is better and better.

We know that in the life of M.I.C.E. there are dozens of projects per month and hundreds per year. Tell us about the dearest projects you have coordinated and which have remained close to your heart.

There are many 🙂 Very many. There are projects that are dear to me due to the complexity and challenges they present to me, or in which the clients are extremely dear to me. But I remember best the projects at the end of which I feel that I have grown a little more, that make me say “I didn’t know I could do this!”

We have been significantly increasing our team for a few months now and the M.I.C.E. projects division. no exception? . Because it is a dynamic and extremely challenging environment, what are three recommendations you would give to those who want to enter the events industry?

To understand that beyond the glamor and fun that is seen on the outside behind is a titanic work. It is a sustained effort every day, because the most dangerous is relaxation. That moment when you think you know it all, that you have thought of every aspect and that nothing can surprise you is exactly the moment when this industry comes and gives you a shot and shows you that you could have done better. And it’s important to understand that there is always room for improvement and that learning is continuous. And let them be open 🙂 The events are not for those who are looking for “the easy way”. But I dare say this field builds some of the strongest people. So all this effort is worth it!

We have implemented the idea of constantly growing and never stopping learning, always improving the services we offer and how we act in any circumstance. We know that you love to read a lot, and surely some readings have influenced you to develop personally and professionally. What do you recommend?

Emotional Intelligence – Daniel Goleman

Event Management: A blooming Industry and and Eventful Career – Ganga Sagar and Devesh Kishore

Thank you Sabina – our M.I.C.E. Division Manager for the great interview :)!

You girl rock! We are preparing great projects together and invite you to follow them on Instagram – @universumevents

#jointheUNIVERSUMexperience

Universum believes in people, that’s why we dedicate ourselves every day to creating events that bring people together and make them feel good. And the collaboration with the Regina Maria Foundation in organizing the Bucharest Charity Fashion Show event came as a natural gesture: from the people for the people.

The biggest charity fashion show in Romania took place in the evening of March 29, 2019, at Stejarii Country Club.

We know how important it is to give back to society whenever we have the opportunity, especially when thousands of women without financial means and their families can have access to dental treatments performed by experienced doctors in modern dental offices.

Under the theme of Uniting the World in the Spirit of Giving, Bucharest Charity Fashion Show is the only event that managed to bring together communities from over 15 countries to support a social cause with a significant impact in changing people’s lives disadvantaged.

The purpose of the event is to raise the necessary funds to open two new dental offices in the social polyclinics of the Foundation: one that will meet the needs of children and adults with disabilities and one dedicated to complex cases of dental surgery.

The event was attended by over 250 personalities from the business environment, the media, public figures, influencers, representatives of the Presidential Administration, as well as diplomats.

The top designers from Romania presented their boldest collections, and at the end of the event, through an auction, the invited public could purchase the special clothing creations.

It is obvious that we have reached the month of gifts. There is still a little time until the company’s Christmas Party or when we exchange gifts between us.

Each team has its own way of organizing this Gift Exchange. Whether it is the classic version in which we draw a ticket with the colleague’s name, we use Slack or we use specially created platforms to organize Secret Santa.

Immediately after this we reach the point where we ask ourselves “What would he like to receive?”. If you have investigative skills and get the information without much effort, you are very lucky. But at the same time there is also the situation where we shrug our shoulders because we don’t know where to go when choosing a gift.

We propose a list of some gift ideas for colleagues from the office – ideas also collected from our Secret Santa parties in the office:

• SOCKS

These have become a great accessory in recent years. All kinds of models – from handcuffs, to flamingos, pizza, avocados, characters from Star Wars, Superheroes or… ANYTHING!

• BOOKS

A good book is always welcome.

• GIFT CARDS
• A DONATION TO A HUMANITARIAN CAUSE
• HOLIDAY PRINT SWEATER OR PERSONALIZED T-SHIRTS
• GLOVES, HATS, SCARVES, SCARVES
• VARIOUS PHONE GADGETS

We’ve seen everything from phone cases personalized or inspired by the person’s personality, to chargers, headphones, external batteries, selfie sticks, to phone camera lenses.

• TRAVEL MUGS AND CONTAINERS
• SWEET, TEA, COFFEE

We are a lot of sweets lovers. You only need to find out if the person you are taking as a gift has various allergies or certain restrictions.

• CANDLES & AROMATHERAPY
• DIANS, CALENDAR WITH CREATIVE/MOTIVATION MESSAGES OR STICKY NOTES FOR ORGANIZATION
• A PERSONALIZED SHOULDER PAD
• HOBBY ACCESSORIES

Maybe he is a big fan of cooking, gardening, painting or illustration. Support his hobby! 🙂

• A SUPER PERSONALIZED AND PERSONAL GIFT

If you have a talent for painting, you can create a masterpiece, personalized by yourself.

• BOARDGAME
• COLORING BOOKS for adults
• THEATRE, FILM, SHOW TICKETS
• INFUSER CONTAINER
• VIN
• POLAROID CAMERA

The list can go on forever. You only need to take a few moments to get to know your colleague to whom you are taking a gift.Also, if you are the organizer of the respective party, our team building team can help you with small activations to increase the energy level or create new memories. Just drop us a line:

In just a few days we declare the Christmas party season open.

Your company parties are an excellent opportunity to celebrate the team’s success. It represents the perfect setting to discuss informally in the team, to have fun and to create memories that will be talked about next year.

If you still don’t know what you want this year’s Christmas party to look like, we invite you to take a look at the page with party ideas.

If you have planned everything together with your agency, all you have to do is create a buzz on Social Media. And as you noticed, Instagram is the new sexy, the place where the world has moved. Here are some ideas to make your year-end event instagrammable:

#HASHTAG

Instagram works according to algorithms based on hashtags. So, of course, use the right hashtags to create buzz around your photos.

• #Christmas
• #ChristmasSpirit
• #ChristmasLoading
• #ChristmasFun
• #ChristmasCheer
• #ChristmasMood
• #ChristmasMagic
• #ChristmasIsComing
• #ChristmasWish
• #ChristmasLove
• #Christmassy
• #ChristmasVibes
• #ChristmasStory
• #ChristmasCookies
• #ChristmasCard
• #ChristmasDecorations
• #ChristmasLights
• #WinterWonderland

Hashtags must be accompanied by a strong photo that conveys a message about your team without being supported by too long text.

In the list you can also find hashtags specific to certain activities or a certain setting.

DECORATION

By the way, about the decor. It must be according to the theme of the party – whether we are talking about a classic RED Party, a Winter in Wonderland or a Super Heroes Party. Each theme has its own charm and it would be a shame not to take advantage of the small details from the photobooth that will bring a bit of madness to your photos or the costumes that your colleagues can wear.

Surely a photo taken in an enchanting corner and with many smiles and contagious energy will show many likes on Instagram!

Use the right hashtags to attract visibility to your photos.

Give us a new share in the “comments” section of the best photo from your team’s party! 🙂