Ni se intampla de multe ori sa vobim cu clienti care ne spun: „We've been running this event for 12 years, we've done all we can do, we don't know where to squeeze the next WOW idea. It's all turned into a boring, mandatory meeting, speech after speech, where employees show up just because they have to and leave with nothing”.
In an environment where the pressure on budgets means that every expenditure is carefully evaluated, there is a natural expectation that budgets for company events will be all the more invested in energizing concepts that keep employees engaged from morning till night, that deliver key messages and, more than that, help to internalize and internalize them. Now, we all know that digital will rewrite all the business models we know - we live, don't we, in a world permanently connected to the Internet, in a world where Social Media has entered every aspect of our lives. The key question is „how can we use all these advantages, such as always-on connectivity, real-time responses and gamification elements, to reinvent company events?”
The answer is one that could lead to hours of discussion, but because at Universum we are concerned precisely with this topic, we have tried to describe some solutions that are already on the market and that can be implemented starting tomorrow.
GO Team treasurehunt app
It is an application for phones and tablets, based on GPS technology, which allows real-time interactivity anywhere in the world. It is suitable for outdoor teambuilding and conference facilitation. Capable of supporting any number of teams, GoTeam incorporates mini missions, which are activated as the team reaches the correct GPS coordinates. Real-time statistics, the ability to communicate remotely with facilitators and the rest of the teams are just some of the app's lovable features. Missions can be designed in a collaborative or, on the contrary, a competitive philosophy, and the time pressure and sense of adrenaline will upgrade the classic version of treasure hunt.
Company logo made of all employee photos
Great for the message - „Each one of us is part of a unified whole”. The implementation is done as follows: a photo studio is placed in the central area of the event, employees come and take pictures throughout the day (as they feel like and inspired), and at the end of the conference, with the help of a special software, an animated movie is generated that goes through all the pictures, zooms out and generates the company logo from all the pictures of the participants.
Video mapping, movies, Prezi and Google Glass
There are two premises:
1) 80% of the speakers we see at events are not the best public speakers. They get on stage because they're very good at what they do, but that doesn't necessarily qualify them as good presenters either.
2) the days when a PPT presentation was enough are over.
The dynamism and interactivity of presentations can have an explosive increase when a combination of technologies is used (and I say this from experience). For example, Prezi (www.prezi.com) is an alternative tool for building presentations that is not at all complicated. And Google Glass has apps that can help you project notes directly onto the lens. Then there's video - nowadays the accessibility of video processing solutions is fantastic and a movie full of energy and emotion can be built, relatively easily, in 3-4 days. Video-mapping is the last level, where practically every element of the event space becomes a living component of it. Every column, every table, ceiling or wall can become a support for a fragment of the event story.
Social Media Live Wall
In short, it's a way to aggregate and project all Social Media feeds (Facebook, Twitter, Instagram, YouTube) related to the event at the event location to encourage as much as possible the participants to get involved in the conversations and debates. If you also add a gamification mechanism to the event to train participants, fun and engagement will come by itself.
The technology exists, it is up to our creativity how we integrate it into the events we organize!
Article originally appeared in Hr Manager Magazine.
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Do you want a successful event for your company? Find out more about how we can help -> https://universum.ro/corporate
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