A photo treasure hunt around the city, featuring instant cameras, route planning and creative team challenges.
90 - 180 minutes
10 - 100 participants
Outdoor
What is Photopoly?
Photopoly is an outdoor team-building activity that transforms the city into a bespoke board game.
Armed with instant cameras, printed maps, notebooks and game materials, the teams set off in search of buildings, local landmarks and urban details to recreate the scenes from the brief through photography.
The teams are given the same tasks, but each interprets them in its own way. This brings variety, humour and completely different visual outcomes, even though the participants are starting from the same set of challenges.
As well as the photos, the game puts your planning, spatial awareness, creativity and time management skills to the test.
A team that plans its strategy before setting off has a real advantage in the race for points and for the most memorable shots.
How does it work?
The experience begins with a briefing during which the teams are told the rules, the playing area, the scoring criteria and the aim of the activity.
Each group is given an instant camera, a map, a mission booklet and the materials needed for the route.
Before setting off, the participants work out their strategy: they choose the order of the locations, allocate roles, and decide who will spot the details, who will coordinate the route, who will set up the scene, and who will appear in the shot.
Time becomes a key resource, as the teams must complete as many missions as possible without compromising on the quality of the photographs.
Along the route, the teams look for the indicated landmarks and re-enact the scenes from the briefing.
The requirements are the same, but the concept, composition, humour and the way people engage with the project transform each photograph into a unique interpretation.
On returning, the photographs are displayed on the Photopoly board, assessed and converted into a score. The finale features a comparison of the interpretations, the rankings and a visual recap that captures the energy of the experience even after the event has ended.
Intended outcomes
When is Photopoly the right choice?
Photopoly is ideal for companies looking for an outdoor event full of energy, exploration and a memorable visual experience.
The city or destination of the event becomes part of the game, and participants have a clear reason to explore the place together, venturing beyond the usual routes.
It works well for mixed teams, because each person can contribute in a different way: through navigation, planning, organisation, creativity, attention to detail or being in the frame.
You donβt need any experience in photography β just ideas, a willingness to collaborate and a willingness to get involved.
It blends in naturally with:
- off-site events and retreats in cities or destinations worth exploring
- company days with a focus on outdoor activities
- kick-off sessions focusing on energy, collaboration and creativity
- activities for mixed or cross-departmental teams
- conferences featuring an outdoor activity between working sessions
- events where a memorable visual recap is desired
Why does it deliver results?
Photopoly works because it gives teams creative freedom within a framework of clear rules and objectives.
Participants may have very different ideas, but they must decide together on the route, the roles, the priorities and how each mission is to be carried out.
The format engages people through a variety of contributions. Some spot details, others optimise the route, organise the schedule, set up the scene, keep the teamβs spirits high or provide creative direction. The result is immediately evident in the photographs taken along the route.
A key benefit is the final output. The instant photographs and the Photopoly display turn the experience into a visual summary that can be used for judging, debriefing, internal presentations or post-event communication.
The team doesnβt just leave with memories of an activity, but with tangible evidence of how they worked together and created something as a team.
That is why Photopoly is more than just a photo treasure hunt. It is an experience centred on exploration, creativity and teamwork, presented in an accessible, visual format that makes it easy to connect with the energy of the place.
Photopoly is one of the Universum team building experiences in the Dynamism & Energy category. It can run as a stand-alone activity or be built into a company day or employee event, and if you need a stage, sound or full production, our event solutions team handles the technical side.
Facts & Stats
The city becomes a board game
Local landmarks are turned into in-game objectives, rather than simply serving as a backdrop for the activity.Instant cameras
The photographs appear instantly and add a tactile, visual and memorable element to the experience.The same mission, different ideas
The teams are given the same challenges, but each interprets them in its own way.Route planning
The choice of route, roles and priorities directly influences the score and the quality of the result.Creativity in the city
Buildings, urban details and local landmarks serve as backdrops for scenes created by the teams.Visual recap
The final photographs can support the judging process, the closing discussion and serve as a memento of the event.
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