A creative team-building experience in which teams transform emotions and insights into personalised fragrances.
60 - 150 minutes
8 - 120 participants
Indoor, Outdoor
What is Essence of Excellence?
Essence of Excellence is a creative team-building activity in which teams create a bespoke fragrance and a brand direction for a specific client or colleague profile.
Participants explore aromas, emotions, preferences and image associations, then transform these insights into a coherent concept: a fragrance, an identity and a brand story. It is not just a sensory workshop, but an experience centred on empathy, perception and the way in which creative decisions can respond to a clearly defined target audience.
The format combines creativity with a business mindset: teams must understand the client, choose the right ingredients, communicate internally and create a product that conveys the right emotion.
How does it work?
The activity begins with an introduction to the world of perfumes and how top, middle and base notes come together to create an olfactory experience. The teams create a client profile, setting out the characteristics, preferences and emotional themes they are to interpret.
Participants test ingredients, discuss their reactions to each fragrance and select the combinations that best reflect the brief they have been given. At the same time, the teams also develop a brand direction: a mood board, message, personality and positioning for the fragrance they have created.
The final stage involves testing and evaluation: the fragrances are presented, analysed and matched to customer profiles.
Tracked results
When is Essence of Excellence the right choice?
Essence of Excellence is ideal for companies seeking creative, elegant and relevant work in areas such as branding, communication, empathy and customer focus.
It’s an excellent choice when you want participants to step outside their rational mindset and explore how a target audience’s perceptions, emotions and preferences are formed.
It works very well for marketing, sales, HR and customer experience teams, or for mixed groups that need to quickly build a shared vision around a product, message or customer profile.
It blends in naturally with:
- off-site events and retreats focusing on connection and creativity
- kick-off meetings focusing on excellence, quality or customer focus
- engagement programs for mixed teams
- corporate events focusing on the brand, culture or internal values
- programmes for teams working with customers, products or consumer experiences
- creative workshops that can be followed by presentations, judging or socialising
Why does it deliver results?
Essence of Excellence works because it transforms abstract ideas – excellence, brand, quality, empathy, customer satisfaction – into a tangible, sensory experience.
Participants don’t just discuss the customer; they have to put themselves in the customer’s shoes: what they’re feeling, what they’re looking for, what appeals to them, and what message would strike a chord with them.
This format quickly brings to light differences in perception within the team. The same aroma can convey different things to different people, and teams need to listen, compare, negotiate and agree on a common approach.
This is precisely where the value lies: participants discover how important it is not just to create from their own perspective, but from the perspective of the person for whom they are building.
At the same time, the project has produced an elegant and memorable end result: a fragrance and a brand concept. It is an accessible experience, yet one that conveys a powerful message about communication, empathy, perception and excellence in customer relations.
Facts & Stats
Personalised perfume
The teams create their own fragrance, drawing on ingredients, emotions and a clearly defined customer profile.Practical customer focus
Each team draws up a customer profile and must create a fragrance that appeals to that customer’s emotions, preferences and expectations.Sensory branding
As well as the fragrance, participants develop a brand direction, a mood board and a story for the product they have created.Creativity and business thinking
The work combines imagination with marketing logic: target audience, positioning, message, consistency and differentiation.Different perspectives, shared decisions
The teams discover how individual preferences influence decisions and how they can reach a joint solution through communication.A competitive and memorable finale
Fragrances and concepts are assessed on the basis of creativity, suitability for the customer profile and brand consistency.
CONCEPTS FROM
THE SAME CATEGORY
Team building in numbers
categories
From creative to adventure, structured for different objectives.
concepts
International licenses & proprietary developments, constantly updated.
participants
Echipe care au lucrat cu noi în formate indoor, outdoor și online.
years
Team building expertise gained in projects of all sizes.
industries
Exposure to very different cultures and organizational processes.
MOST SEARCHED
TEAM BUILDING CONCEPTS
