A creative team-building activity in which teams become production studios and create trailers with a business message.

90 - 180 minutes

6 - 500 participants

Indoor, Outdoor

What is Blockbusters?

Blockbusters is a creative team-building activity in which teams become production studios and turn business messages, values, or internal themes into memorable video trailers.

Participants craft their own story, take on creative roles, and work together to convey a clear message in an energetic, visual, and humorous format. The result is an experience that combines storytelling, collaboration, and entertainment with real internal communication objectives.

How does it work?

The activity begins with a creative briefing, during which the teams are given the theme, objective, and direction for the trailer. From there, each group develops its story, assigns roles, and turns their ideas into a short video project.

Along the way, participants must collaborate, make quick decisions, improvise, and draw on a variety of skills, ranging from writing and organizing to acting, filming, and editing.

Finally, the trailers are screened at a premiere event, full of energy, humor, and recognition for the teams’ creativity.

Tracked results

When is Blockbusters the right choice?

Blockbusters is ideal for companies looking for a creative, memorable experience that can be easily tied to an internal message. It’s an excellent choice when you want participants to do more than just hear a business topic, you want them to turn it into a vivid story.

It works very well for teams that need energy, creative expression, collaboration, and a different way to explore the company’s values, culture, or direction.

It blends in naturally with:

  • team offsites and retreats
  • internal kick-off meetings or engagement programs
  • corporate events centered around a brand, culture, or strategy
  • internal communication or organizational change programs
  • daytime activities followed by an awards ceremony or social gathering in the evening

Why does it deliver results?

Blockbusters work because they transform abstract messages into stories that people build, act out, and remember. Participants don’t remain mere spectators of a business topic; they become its creators.

The format brings out a variety of skills: creativity, organization, storytelling, leadership, adaptability, and communication under pressure. Every participant can contribute in some way, whether by coming up with ideas, structuring the story, playing a role, filming, or coordinating the team.

The grand finale is full of energy, humor, and a genuine sense of belonging. The teams don’t just present their final product; they come together to celebrate how they’ve turned a shared message into a memorable experience.

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Facts & Stats

  • Creative team-building

    Blockbusters is a team-building activity centered on storytelling, filmmaking, and teamwork.
  • Business messages turned into videos

    The concept helps teams translate values, internal themes, or strategic directions into short, memorable trailers.
  • Roles for different skills

    Each participant can contribute by providing ideas, writing the script, directing, acting, organizing, filming, or editing.
  • Customization based on brand and values

    The theme of the trailers can be tailored to the company’s culture, the event’s objectives, or internal messages.
  • A first-of-its-kind finale

    The screening of the trailers creates a shared moment of entertainment, recognition, and celebration for the teams.
  • Scalable indoor/outdoor format

    The activity can be adapted for small or large groups, depending on the space, time, and complexity.

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FAQ

No. Blockbusters is designed for corporate teams, not for film professionals. The activity provides structure, guidance, and a variety of roles so that every participant can contribute.
Yes. Trailers can be aligned with the company’s values, the event’s theme, its strategic direction, organizational culture, or internal communication messages.
Yes. It’s perfect for kick-off events where the company wants to convey a direction, a message, or the energy of a new beginning in a creative and memorable way.
The format works well for diverse teams because it doesn’t rely on a single type of talent. It requires ideas, organization, communication, expressiveness, coordination, and a sense of humor.
The event concludes with a screening of the trailers created by the teams, a premiere that brings energy, applause, and recognition for each group.
Because messages are easier to remember when people create them themselves. Blockbusters transforms internal communication into a participatory, visual, and memorable experience.