Perfumes. Creativity. Empathy. Time management.
60 - 150 minutes
8 - 200 participants
Indoor, Outdoor
The teams create and combine an individual fragrance and put together a targeted marketing campaign!
Essence Of Excellence puts teams in the demanding role of professional alchemists with the challenge of blending an individual fragrance that appeals to a specific target market.
Teams need to work quickly and efficiently, carefully choosing ingredients based on a range of moods and character traits.
Successful teams will understand the world from their customer's perspective, aiming to produce both a new fragrance and a targeted marketing campaign within a tight deadline.
Participants learn the basics of perfumery and digest some revealing industry insights, putting this exercise in a business context.
Teams put themselves in the shoes of their customers, working through sample bottles, smelling, discussing and combining blends to evoke the desired emotional response.
They are guided through the process with detailed worksheets.
Finished perfume samples are sent in secret bottles.
The challenge now is for teams to engage their new olfactory senses and match each fragrance to the right customer profile.
Bonus scores are also awarded for the creativity of the brand's Essence sheets.
Tracked results
- Essence of Excellence provides a fun context to explore company values and customer satisfaction, network or improve team communication;
- Teams need to understand the target market's emotions and motivations in order to capture their essence with a personalized fragrance and creative brand;
- During the process, the participants' own perceptions are also explored, building relationships within each team, while demonstrating that we each operate according to our own unique and valid model.
Facts & Stats
CONCEPTS FROM
THE SAME CATEGORY
Team building in numbers
categories
From creative to adventure, structured for different objectives.
concepts
International licenses & proprietary developments, constantly updated.
participants
Echipe care au lucrat cu noi în formate indoor, outdoor și online.
years
Team building expertise gained in projects of all sizes.
industries
Exposure to very different cultures and organizational processes.
MOST SEARCHED
TEAM BUILDING CONCEPTS
