The Meaning of Colors at an Event

How much do you think colors influence the whole mood of an event? Well... So much! From the lights, to the flowers, decorations and food, all of these being in the right color palette can go a long way in creating the desired mood of the event.

Kate Smith, President Sensational Color - “Colors and color combinations create moods and feelings, consciously and unconsciously.”

Linking the psychological effects of colors to the desired impact of the event can increase degree of involvement and thanks of the participants of the event. What is the first color that comes to mind when you think of passion? Red, right? What do I associate white with? Purity, right?

Think how easily you can tie your event theme or desired post-event outcomes to just a simple color theme. But let's take them one at a time:

• We all know that red is associated with love and passion, but it also activates the adrenaline in our body, increasing our energy level and the intensity of emotion. Red is also associated with anger, let's not forget the well known red rush.
• Instead, blue will bring you calm and peace. It is usually associated with confidence, intelligence and dependability.
• Oranj is a vibrant color that will be immediately associated with fun, warmth, trust and friendship.
• Yellow is the one that will transmit optimism, energy, positivity and cheerfulness. So, if you want an event where you want positivity to predominate, think yellow.
• When we think about green the first thing that comes to mind is nature, health, but it is also associated with harmony, growth, and renewal.
• Fiddle brings to mind royalty, luxury, creativity, spirituality and wealth. If you have the color purple in mind for your next event, think about the touch of velvet and you will know exactly what you will convey to the participants.
• White has always been associated with purity and innocence. The image of goodness is white, empowerment and cleanliness are also associated with white.
• Besides power, black is associated with authority, mystery, drama and even sophistication. [Think of the impact a Black & White party will have!]

Our recommendation is to pay as much attention as possible to your next event in terms of the message you want to convey. Pair it with the right color palette and you'll see how easy it is to have a complete (event) experience. Kate Smith also mentions that “when you are creating an event you create something that you want to be memorable, and the color will help cement the message in guest's minds.”