The digital age in which we find ourselves requires us to learn more and more to become those specialists who bring more impact in the organizations and the environment in which we work.
So, in addition to the tips and tricks I gave you here, Today, find out what HR can take over from Marketing:
1. Keep up with the latest trends - The latest tool in online promotion, the latest updates that Facebook or Instagram has made, the trend among Millennials, etc are just some of the information that marketers know so they can deliver relevant content to each audience. So, always be up to date with the news so that you speak the language of your future employees, but also know how to communicate with the various characters in your organization.
2. Adapt your tone of voice for each target you communicate to - Whether you're promoting an internal event or a job advertisement, you can't communicate the same way to everyone. A Sales person is different from a Finance person. Respect their individuality and speak to them differently. They will be more receptive to the events (teambuilding, trainings, parties, etc.) that you organize for them.
3. Know your employees even better - Since we've talked about target adaptation, discover the needs and desires of the members in the organization where you work. What do they do in their free time? What music do they listen to? Do they prefer chill events or wild events? So, organize the next party according to their preferences.
4. Realize an “integrated communication campaign” - Whether we're talking about employer branding or internal events, think of your audience as on a continuous journey. The information you want to convey must appear throughout their entire journey, on every channel they are on. If the latest event in your company is talked about both in the lunchroom and at the end of meetings, as well as after hours, then HR is doing a very good job of Marketing. ????
5. Selection is made by both sides - just as Marketing chooses its target for the product/service it wants to promote, so HR chooses the people it wants to recruit. But Marketing doesn't stop there, it makes sure that its product/service is the best on the market. What is known about your organization? Not only you choose your candidates, but they choose you and you need to make sure they know all the positives of the environment they will be joining.
6. Be brave and creative! - One thing marketing people do well is that they take risks and always try new things to see what works. So challenge yourself and challenge them!
Now that you have a Marketing perspective, you can choose from our team building ideas to bring even more magic to your organization: https://www.universum.ro/team-building/.
Stai pe-aproape pentru ca o sa urmeze si un articol cu lucruri pe care oamenii de Marketing le pot invata de la oamenii de HR. Cu cat initiativele sunt mai mari, cu atat mai bine-venit e si un joint venture intre departamente!
