When planning any event, you will find the word “engagement” in addition to location, catering, band or DJ or the experience of the participants.
Part of this experience, the egagement of participants is the success of the event.
But how do you measure participant engagement?
Website
Your website is the catalyst of your brand, and measuring engagement through Google Analytics is mandatory. From Event goals, page goals, time and link goals.
Event App
The event app is a must as the smart-phone is in our hands so many hours of the day - almost everything around us has an app that we use.
The event app is a treasure trove in analyzing attendee behavior.
Hashtag
#HashtagIsCool and mandatory for your event.
Most of the world uses Facebook or Instagram, that's why images or posts come with hashtags. Keeping track of hashtags is a handy way to measure engagement.
Questionnaire
Among the most widely used methods are tools to collect feedback, both from participants and speakers. You can use a QR code, the event app or newsletters. The best results come from filling in the form immediately after the event, which is very fresh.
I also mentioned in a recent article about activists which can lead to increased participant engagement.
But here's in black and white how you can increase engagement and measure success:
“Content is King”
...and that's not just us, he said it Bill Gates in 1996! In 2018, content is still the most handy link between event objectives and participants. What has changed over the years is the format of the content - from text, to images and video - which has taken the form of event experiences.
Event App
A person unlocks their phone about 110 times a day. Smart phones are part of everyday life. That's why event organizers have developed apps that not only help events run smoothly, but also have features that directly concern the participants. For example My Connector Not only is the registration process simpler, but you can ask questions to the speakers, talk to other participants in the event or evaluate the sessions and their content.
Voting App or Live Q&A
There are many Q&A or voting tools. These applications not only increase your engagement in the event but also help you to collect vital information for future events.
Catchbox
Taking questions from the floor via microphone is already a classic, but how about giving it a fun twist? With Catchbox, you can turn your Q&A session into a fun game and help you save time between passing the microphone.
+ super important: Location Design
Am lasat ce e mai important la final – Designul Locatiei, acesta trebuie sa fie un ajutor in cresterea engagementului, nu un sabotor. De exemplu, intr-o asezare la mese rotunde, participantii pot interactiona intre ei si se pot crea activitati in cadrul echipelor. Intr-o structura de „consiliu” cu mese orientate spre interior, este ideala pentru grupurile mici, creand un spatiu in care participantii se pot cunoastre intre ei mult mai usor.
