Generations Y and Z are increasingly present, not only as consumers but also in the business world. In order to attract the attention of these tech-savvy generations, companies need to make the shift from “We Talk-Listen” thinking when making event design a structure to keep them involved throughout the event and a more relaxed atmosphere.
Below, we've made a list to support the creation of a corporate event for generations Y and Z.
#1 Educate vs Sell
Nobody likes to attend sales presentations, even more so the Y and Z generations, who are paying attention to the marketing methods of years gone by.
These two generations are exposed to a tremendous amount of information that is at their fingertips - free online courses, webinars or youtube videos. So to attract them to your events you need to offer them valuable, unique information delivered in innovative ways.
The rigid corporate events of the past should be a thing of the past. Today's business events are relaxed, cozy, buzzing with conversation, music and of course food. Because Generations Y and Z are addicted to social media, we recommend that your event has endless possibilities to create “Insta Stories” “Insta Posts”... insta-everything.
#3 Techy, techy, T E C H Y
Because we're talking about the generations that have their phones in their hands. Your event needs to be tailored for them. From event handouts that should be distributed electronically, to charging stations, to communicating with event staff, speakers or MC.
#4 A Social Media Event
Social Media platforms such as Facebook, Twitter, Instagram and Snapchat are all the rage when it comes to Generations Y and Z. Take advantage of the trends on these platforms and offer participants the opportunity to use hashtags, discounts and promotions to attract them to your pages or share-worthy content in presentations.
#5 Speakers
Influencer - this term heard more and more often. Your event agenda should include them because they are the promoters of these two generations.
CONCLUSION
Younger generations are starting to make up a growing percentage of today's workforce. Thus, they are also changing their status from consumers to people who are actively involved in companies, taking part in events. Event experiences offered to them need to be tailored to their lifestyle.
