Cum crestem relevanta conferintelor pentru companie?

by Victor Georgescu, M.I.C.E. Division Manager

The impact of a conference, be it a results presentation or a planning conference, is directly proportional to the participants' understanding of the topics. Moreover, the achievement of the objectives depends on the extent to which the participants take on board and are able to pass on the information received during the event within the company. For this reason, the level of involvement of the participants is often vital for the propagation of information to the implementation levels of the company.

As we showed you at the beginning of the year, it is increasingly important turning events into experiences as appealing and relevant as possible to the people in the room. Also very important is the connection between the context built for the delivery of the conference and its content. Some of our favorite ways of transforming uni-directional conferences (where participants just sit in a chair and listen) into modern and effective conferences are:

• Breaking up the monotony of speeches with energizing activities adapted to the conference context. These activities not only relax participants (for better concentration later), but also deliver learning objectives related to the main theme of the event in a novel way.
• Synchronizing the setting with the conference objectives. For example, if the goals are ambitious, growth objectives and participants need to be motivated to be more ambitious, then organizing a grand conference with spectacular decor, five-star menus and accommodation goes a long way to helping participants visualize success.
• Challenging participants to take an active role in shaping the agenda. For example, once the conference program is announced, attendees are told that going through the entire agenda depends on the number of interactions between them and the speakers. The more relevant interactions, the more „points” accumulated by the whole group. Make the achievement of the last points in the agenda conditional on the total number of points collected up to that point and build a very effective lever for engaging participants in the discussion.

Importanța „ruperii” monotoniei conferințelor crește exponențial pe măsură ce evenimentele companiei voastre devin o realitate din ce în ce mai comună. Pentru a menține interesul treaz este nevoie de ceva nou, ceva ce poate crește impactul întregului eveniment: implicarea participanților în adevărate conferințe-experiență.