The concept of an event is the key element that underpins it and unifies all aspects related to it. It creates a memorable experience for the participants and stakeholders involved. To create a relevant concept from a business perspective and within the limitations of the client’s budget, it is necessary to clearly understand what the objectives are and what the client’s expectations are.

In the process of creating the concept, creativity should not be limited, but it is important to always keep in mind the achievement of the proposed results and to consider budget efficiency. It is also essential to clarify the objectives and ensure optimal alignment among all stakeholders involved.

A successful concept must be coherent, memorable, and have “the wow effect”. It must be adapted to the audience it is addressing and communicate the desired message clearly and accessibly.

The concept is the thread that ties all the moments and actors in an event together, having a major impact on its success and memorability. Therefore, it is crucial to dedicate sufficient time and resources to create a relevant and efficient concept that meets the client’s needs and expectations and offers an unforgettable experience for the participants.