Over the past year or so, challenges and changes have been creeping into our work at a rapid pace.
Moving events from offline to online has not been easy, but with perseverance we have not left the event concept on stand-by. We have tried to use all existing resources to produce new services in line with the new customer needs arising from the pandemic.
We wanted to make online experiences as engaging as possible for our employees so that their needs are met even in turbulent times. How did we do it?
The first step was to test the applications as a team over a period of about three months, during which time we went in parallel with open demos to customers.
We have technically tested platforms already on the market, such as zoom, google meet or webex, but we have also developed new software platforms.
Online activities for events were also chosen in detail, some adapted from the past, others built from scratch. All this was the result of lengthy online discussions with partners, customers and suppliers who were in agreement with us.
Communication has been our guiding principle throughout this period, striving to remain authentic and open, even in the less easy moments encountered. The close connection with all our clients has made it much easier for us to integrate effective solutions according to their needs in order to deliver complete and useful experiences.
As I said, 2020 was a year of solutions. Thus, the following new stories emerged in the Universum team:
MyConnector is a platform, which helps everyone by transferring the experience of an event from offline to online, without the need to be physically present in a location. This is a unique service in Romania, which can hold both in-house and large B2B & B2C events.
GOOD-FOOD.ro is a safe and healthy way to order food, based on fresh ingredients and tasty dishes, at a great cost with free delivery. Most companies have embraced the work from home concept, with GOOD-FOOD.ro coming as a time-efficient solution, delivered in the safest conditions.
Virtualized is the first virtual expo-conference in Romania, made up of a series of online events, based on themes already seen at Bucharest Tech Week and GoTech World. The events address in real time the challenges faced by business professionals, offering fast and efficient solutions.
Event Park is the first outdoor space for events held in maximum safety. The over 6 hectares of Lagoo Snagov can host movie nights, open-air concerts and events that respect social distancing. Thus, we have tried to come up with a safe way to spend time outside the home, respecting all the conditions imposed by the authorities, the concept of work-life balance being a very important one for personal balance.
Virtual & Hybrid Events
The world of events has changed 180 degrees, and 2020 has allowed us to bring our creativity back into virtual and hybrid events. Whether you need a B2B event, B2C event, party, conference or activities that can really reconnect teams, the attendee experience is equally important to us. We've designed relevant events with our clients, and 2020 has brought us great experiences from the 85 events we've organized.
One year after the activities moved online, we celebrate the unconditional love for events and their integration into our lives in the context of social distancing, as a safety measure for each individual. It has been a year full of new and novel situations that we have overcome through perseverance, patience and solutions, with the needs of our clients that have arisen in this context at the forefront.
